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Seán McNally
Founder & Managing Director at Eris Strategy
Seán is the Founder and Managing Director of Eris Strategy. Seán founded Eris Strategy as a consultancy to help clients build evidence-based strategies founded on actionable insights into consumer decision-making behaviour. With over 30 years of experience in research, Seán has worked in client and consultancy roles on many leading global brands in consumer goods, healthcare, financial services, and education sectors.
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Research Methodologies
Why Most Market Segmentations Fail - And How to Make Yours Work
Customer segmentation should drive growth, yet most fail. Learn why segmentations break down and how to build one that actually works.
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Focus on APAC
Take a Risk with Disruptive Insights
Disrupt your understanding of consumer behavior by analyzing risk.
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