Categories
Susan Schwartz
President & CEO NAXION
Susan is CEO of NAXION and long-time marketing practitioner whose career focus has been on the development and protection of robust brands. Susan holds MA and PhD degrees from UPenn’s Annenberg School of Communication. She writes frequently on industry topics and issues of broader interest. Her commentary on language and culture can be found at www.smartmouth.blog.
215.496.6850 [email protected]
Want to publish with us?
Submit here
Brand Strategy
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Latest from Susan Schwartz
Research Methodologies
A New Manifesto for the Insights Industry
Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change.
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers