branding
Famous and Distinctive for What?
4 min read
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
Ken Roberts
Chief Innovation Officer at Forethought
Trust: You Can’t Fatten a Pig on Market Day
5 min read
Delve into the significance of trust in branding and distinguish between various states - steady, concerning, and crisis. Gain insights on the applica...
Ken Roberts
Chief Innovation Officer at Forethought
The Greenbook Podcast
The Essence of You: Crafting a Personal Brand with Sequoyah Glenn
Rewrite the rules of success through branding mastery. This week, we’re joined by Sequoyah Glenn, an experienced branding and marketing expert, who re...
Karen Lynch
Chief Programming Officer at Greenbook
Why Motivational Psychology is the Secret to Elite Brand Advertising and Growth
1 min read
Identifying the core human motivation driving your category is critical for elite brand marketing because it allows insights professionals to help the...
William Leach
Founder / Mindstate Group at Mindstate Group
Is Gender-Based Marketing Obsolete?
2 min read
Why gender-based marketing is fast becoming obsolete.
CMO Tenure Can Be Brand Damaging
5 min read
The challenges of measuring CMO success during their tenure.
Ken Roberts
Chief Innovation Officer at Forethought
The Seven Deadly Sins of Marketing for Insights
4 min read
Identifying the common missteps when marketing your insights.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Saying What’s Desirable and Doing What’s Favorable
5 min read
The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.
Shane Skillen
Chief Executive Officer at Hotspex
Your Logo is a Storyteller
6 min read
Weighing in on descriptive vs. non-descriptive logos.
James Forr
Head of Insights at Olson Zaltman
Interview with Alex Hunt and Crispin Beale of Behaviorally
18 min read
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How to Effectively Conduct Research with Gen Z
3 min read
The types of communications that Gen Z tolerates.
Jamin Brazil
Chairman & CEO at HubUX
A Behavioral Approach to Measuring Pack Effectiveness
7 min read
What are the critical metrics that drive shopper choice?
Jason Bradbury
Vice President, Client Development at Behaviorally
Marketers – Stop Feeling Dirty About Being Cheap
4 min read
The importance of your brand being considered good value for money.
Ken Roberts
Chief Innovation Officer at Forethought
Experience and Insight to Supercharge the Next Frontier of Brand Interaction
4 min read
COVID’s impact on Consumer Insight and Experiential Marketing.
Peter Harris
CEO at Advantage Group International
Effective Brand Creation: Where to Start
5 min read
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
Why market research deserves a seat at the table
6 min read
How do we get market research back around the decision-making table?
Robert Passikoff,
Founder & President at Brand Keys Inc
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
How to Gain Deeper Insights Through Communities: Four Projective Techniques
3 min read
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption
5 min read
10 tips for effective martech adoption.
Scott Litman
Cofounder & Managing Partner at Lucy
Two Faces Have I – One to Show, One to Hide
7 min read
There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.
Ken Roberts
Chief Innovation Officer at Forethought
How to be Bland: Insights From Direct-to-Consumer Branding
6 min read
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
Why B2B Branding Research Is Essential
4 min read
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
Avoiding the “Menu of Methodologies” Trap
4 min read
“Jack of all trades, master of none” is a figure of speech for a reason.
Greenbook
Editorial Team at Greenbook
Playing the Brand Management Game, Defensively AND Offensively!
4 min read
Are you being defensive about your brand management strategy?
Jeff McDonald
CEO of the Americas at Delineate
Measure Concept Engagement, Not Just Purchase Intentions
4 min read
Uncovering richer and more conclusive data with concept testing.
Kip Creel
Principal at Chooseology
Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing
10 min read
Tips and tricks to get started in your content marketing efforts.
Priscilla McKinney
How to Market Your Agency: Think Like a Baker
4 min read
Realign focus to your brand purpose to successfully market your agency.
Greenbook
Editorial Team at Greenbook
Don’t Grieve for Your Brand Ads, Use your Brand Purpose
4 min read
Reframing marketing to adapt to times of crisis.
Fiona Blades
President and Chief Experience Officer at MESH Experience
The Case of Identifying a Growth-Busting New Value Proposition
3 min read
How machine learning can help to build brand awareness.
Zain Raj
Chairman & CEO at Shapiro+Raj
How Consumer Insights Can Prevent Brand Disasters
3 min read
Product recalls can have a tangible impact on how a brand is viewed.
Claire Bruce
Client Director at Toluna
Finding Real Purpose
5 min read
Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.
David Melançon
Managing Principal at the Ito Partnership
What is the Real Human Meaning Behind Your Brand?
4 min read
Exploring what community and messaging around brand purpose translates to in public perception.
Fiona Blades
President and Chief Experience Officer at MESH Experience
Activating “Germ Hubs” to Drive Brand and Sales Growth
3 min read
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
How to Effectively Brand Your Research Projects
4 min read
Determining the key design elements that make a research project recognisable and engaging
Emma Galdo
Director of Customer Success at Bloomfire at Bloomfire
Does Your Value Proposition Need a Facelift?
3 min read
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Laura Livers
Chief Executive Officer at Focus Pointe Global
How to Make Your Brand Matter in Consumer’s Lives
4 min read
How to make your brand “matter” via cultural codes of relevance
Mikayla Ford
Rules of Engagement: How Should Brands Speak to Women in 2018?
5 min read
Understanding the rules of engagement when brands enter the gender equality arena
Danielle Todd
Senior Research Manager at Relish Research
Math & Magic: How to Amplify Research Storytelling with Video
3 min read
Voxpopme case study to quickly & effectively operationalize video in research.
Dave Carruthers
Founder & CEO at Voxpopme
How Consumer Research Took La Croix on a Ride to the Top
3 min read
A quantitative eye tracking study on La Croix’s branding success
Joey Goldberg
Marketing Manager at Tobii Pro
JUST EAT Optimizes Advertising Through Quick Concept Testing
2 min read
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
EVP Marketing at Dynata
Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)
9 min read
A look into Thailand’s brand in the context of its South East Asia neighbours.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Kantar Millward Brown Helps Client Get Unstuck
2 min read
Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition
Jamie Jones
Director, Marketing & Communications at Kantar Millward Brown
Getting Brand Assets Right
3 min read
Learn how to distinguish your company’s brand assets to stand out to customers.
Steven Naert
Using Creativity to Improve Qualitative Outputs
5 min read
Find out how to make your qualitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose...
Emma Galvin
Creative Designer at Northstar Research
Polling Misses: Predicting the 2016 Election
7 min read
The polling misses leading up to the 2016 U.S. presidential election.
Larry Friedman
NYAMA/BrandSpark Survey: Focusing on Consumer-Generated Content Strategies into 2017
4 min read
Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Marketing Innovation: Diverge Early, Converge Later
3 min read
Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Economic Eras and Brand Consumption
2 min read
As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Understanding Brand Attraction
2 min read
We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
What is Changing in Marketing and How Does a Brand Succeed?
2 min read
In this video, we answer the question, “What is happening in marketing and how does a brand succeed?
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas