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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: customer insights
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
The Perception of Quality and the Impact on Brand Performance
Can a new name change how quality is perceived? Explore how product renaming influences expectations, sales, and B2B buyer decisions.
John Hoeppner
President at Brand Name Quest
Data, AI, and the Future of Market Research: Insights from YouGov Behavioral
Alexandra Cirgenski of YouGov Behavioral shares her journey, AI's impact, and how privacy-compliant ...
Thriving in Uncertainty: Key Strategies for Resilient B2B Engagement In a VUCA World
Thriving in a VUCA world demands strong B2B partnerships, AI, data, and continuous feedback to build resilience and drive long-term business success.
Peter Harris
CEO at Advantage Group International
The Potential & Psychology of Using Humor in Research
Humor in marketing boosts connection, eases awkward conversations, and drives impactful campaigns. Learn why it's underused in research and how to lev...
Jack Miles
Senior Research Director at HarrisX
Research Methodologies
Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
Karen Lynch
Head of Content at Greenbook
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Executive Director at Qualtrics Edge
Top Market Research Careers
Learn how Market Research Analysts, Managers, and Consumer Insights Analysts drive business growth by decoding trends, aligning goals, and fostering i...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
The CEOs Shaping the Future of Market Research
Discover the strategic vision behind Riwi's acquisition of CoolTool as CEOs Greg Wong and Dmitry Gai...
First Impressions in CX are Almost EVERYTHING!
Explore the correlation between the beginning of the customer experience journey and overall satisfaction. Find out how to prevent negative impacts on...
Ken Roberts
Chief Innovation Officer at Forethought
How Do CX Insights Help Increase SaaS Customer Success?
Boost customer success with CX insight. Understand behavior, offer proactive support, and personalize experiences to drive satisfaction in a competiti...
Hiral Rana Dholakiya
Digital Marketing Consultant at Preceptist
How to Nurture Synthesis and Eradicate Business Conflicts with Insights
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Emily James
Insights Marketer at FlexMR
Marketing Applied Part 2: What You Need to Know About Mental Availability
Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.
Iosetta Santini
Account Director at Keen as Mustard Marketing
A Letter to My Young Self
Explore the pivotal role of real-world experiences in shaping successful careers for researchers from the perspective of a client-side researcher.
Simon Edwards
President at The Research Society Australia
Using Customer Salience to Improve Business Success
Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...
Emily James
Insights Marketer at FlexMR
Who is Kidding Who? Are You Really Customer-Centric?
Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Responsible AI: Balancing Innovation with Ethics
Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...
Kevin Gray
President at Cannon Gray
Customer Experience (CX)
Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
Karen Lynch
Head of Content at Greenbook
Fintech Marketing Insights: Leveraging Predictive Analytics
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Karen Lynch
Head of Content at Greenbook
The Psychology of Trust: How to Build Trust and Credibility with Your Audience Using Psychology
We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and ...
William Leach
Founder / Mindstate Group at Mindstate Group
Stories to Be Told Will Elevate Your Innovation Practice
Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...
Kristian Aloma
Founder and CEO at Threadline
Karen Lynch
Head of Content at Greenbook
An Interview with Michel Feaster of Qualtrics
Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...
Karen Lynch
Head of Content at Greenbook
Experiencing X4: The Experience Management Summit
Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...
Karen Lynch
Head of Content at Greenbook
Establishing a Customer-Centric Culture at your Company
When is the right time to establish a customer experience – or voice of customer – program for your company? I advocate for immediate action in this s...
Scott Downing
Global Employee and Customer Experience Strategist
The Role and Limitations of Consumer Data
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
Kai Fuentes
President at Ebony Marketing Systems
The Insights Lighthouse
In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an estab...
Lara Truelove
Program Leader at SAP
Successful Technology Adoption Allows Humans to Thrive
For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...
Horst Feldhaeuser
Group Services Director at Infotools
How to Get Customer Feedback from Gens Y & Z
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
PepsiCo’s brand research on its Frito product.
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
The Paradox of Rising CX Investment and Modest Improvements
Should digital transformation constitute CX investment?
Ken Roberts
Chief Innovation Officer at Forethought
The Next Growth Opportunity: Customer Insights In the Age of Agile
Agile is a key lever for growth.
Nichola Quail
Founder and CEO at Insights Exchange
Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?
Satisfaction and recommendation – should 2 KPIs be merged into 1?
Philip Derham
Director at Derham Insights Research
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
GreenBook Future List Spotlight: Maya Kantak
Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.
Greenbook Team
Qualtrics on Market Research in 2021: A Global Snapshot
Discover the actions researchers from all over the world are prioritizing in 2021.
Elizabeth Dean
Survey Methodologist and XM Scientist at Qualtrics
‘Build It and They Will Come’. No, They Won’t.
Is your new product set up for success post-launch?
Amanda Pizarek
Director of Research - Americas at Watch Me Think
Putting Memory Under the Microscope
What can be done to overcome the challenges around recall- and memory-bias in market research?
Communities Are Simply Conversations
Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
Stephen Thompson
Checking Your Blind Spots: Take A Look At The “Aren’ts”
It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”.
Sharon Dexter
Project / IT Manager at Greenbook
2015 Insights-Driven eCommerce Resolutions
Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.
Malcolm Stewart
Is America Breaking Up With Thanksgiving?
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...
Dr. David