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Let’s talk

Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: IIEX NA

Artificial Intelligence and Machine Learning

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden

Karen Lynch

Head of Content at Greenbook

May 30, 2025

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The Prompt

When Fraud Shatters Research Foundations and AI Blurs Reality

The research industry faces fraud, AI deception, and trust erosion. Can innovation and collaboration...

May 14, 2025

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Greenbook Company News

What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights

Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...

Ashley Shedlock

Senior Content Coordinator at Greenbook

May 14, 2025

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The Prompt

How AI and New Ad Models Are Transforming the Insights Industry

Discover why industry leaders are heading to IIEX North America as AI, advertising, and insights col...

April 25, 2025

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Greenbook Company News

Save the Date! IIEX North America is Coming to Washington, D.C. in 2025

IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...

Jasmine Matthews

Head of Marketing

August 26, 2024

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Research Methodologies

MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy

Karen Lynch

Head of Content at Greenbook

May 9, 2024

Play Episode

Research Methodologies

Igniting Curiosity: Insights, Innovations, and Ethics in Market Research

Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...

April 17, 2024

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Insights Business Growth

2 Minutes on What to Do at IIEX North America

Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...

April 15, 2024

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Research Methodologies

Insights Unlocked: Navigating Media Landscapes & Emerging Trends

Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...

Karen Lynch

Head of Content at Greenbook

March 19, 2024

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Technology and Insights: A Transformative Year in Review

GRIT

Technology and Insights: A Transformative Year in Review

In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry i...

Gera Nevolovich

President and Chief Commercial Officer (CCO) at Hotspex

October 9, 2023

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