Archive: IIEX NA
Karen Lynch
Head of Content at Greenbook
When Fraud Shatters Research Foundations and AI Blurs Reality
The research industry faces fraud, AI deception, and trust erosion. Can innovation and collaboration...
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Senior Content Coordinator at Greenbook
How AI and New Ad Models Are Transforming the Insights Industry
Discover why industry leaders are heading to IIEX North America as AI, advertising, and insights col...
Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...
Jasmine Matthews
Head of Marketing
The Greenbook Podcast
MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy
Karen Lynch
Head of Content at Greenbook
Igniting Curiosity: Insights, Innovations, and Ethics in Market Research
Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...
2 Minutes on What to Do at IIEX North America
Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...
Insights Unlocked: Navigating Media Landscapes & Emerging Trends
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Karen Lynch
Head of Content at Greenbook
Technology and Insights: A Transformative Year in Review
In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry i...
Gera Nevolovich
President and Chief Commercial Officer (CCO) at Hotspex
AI Takes Center Stage at IIEX North America
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Chris Young
AVP, Business Development at InnovateMR
Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Janet Standen
The Top 5 Sessions from IIEX North America
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook