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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: storytelling
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Between Respect and Representation in the Latin American Market
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
Greenbook Future List Spotlight: Sam Watson
Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...
Greenbook Future List Spotlight: Alfred Wahlforss
Discover how 2025 Future List Honoree Alfred Wahlforss blends film, empathy, and curiosity to redefi...
Greenbook Future List Spotlight: Natasha Ward
Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...
Navigating AI, Growth, and Mentorship in Market Research with Dyna Boen
Dyna Boen explores AI's impact on market research, Escalent's growth, and mentoring future researche...
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Greenbook Future List Spotlight: Jasmin Goodman
Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...
Karen Lynch
Head of Content at Greenbook
The Difference Between Narrative and Story in Branding and Why You Should Care
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Kristian Aloma
Founder and CEO at Threadline
A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Pressure Point: The Crucial Role of Conflict in Data Storytelling
Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Right Stuff: How Stories Turn Data into Action
Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Show and Tell: Creating Connection with Storytelling
Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Power of Stories: Why Market Researchers Should Embrace Storytelling
Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Greenbook Future List Spotlight: Nathania Christy
Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Head of Content at Greenbook
Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
GreenBook 2022 Future List Spotlight: Dana Kim
An interview with 2022 Future List honoree Dana Kim (Highlight).
Karen Lynch
Head of Content at Greenbook
How to Extend the Reach of Your Insights With Data Storytelling
How to hone your comms skills to help make your insights impactful.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Storytelling is Not Just for Reporting: How to Storify Your Survey
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
Building Your Fame Muscle: A Workout for Qualitative Researchers
The top skills needed for a Qual Researcher to excel in the industry.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Why Insights Teams Need to Focus on Communication Skills
Learn why insights teams must focus on communication skills.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Tackling Infobesity: A Recipe for Clear Communications
How to mitigate the problem of data overload.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Effective Brand Creation: Where to Start
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
Five Rules of Fame for Insights Teams
Insights and data that are acted on will benefit your organization.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Stuck in the Story Loop
Do you know the difference between content and storytelling?
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Top 5 Sessions from IIEX North America
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Five Research Habits of Highly Successful Businesses
Five common research habits to set you up for MRX success.
Storytelling: A Human Technology that Leaves its Mark
Engage consumers and their emotions through good storytelling.
Ellen Baron
Owner and CEO at Ruby Cha Cha
Size Doesn’t Matter… as Much as We Thought
Using data journalism to bridge the gap between analysts and decision makers.
Isabelle Marchand
Data Journalist at Lloyds Banking Group
Are Market Researchers Indispensable? 6 Steps to Make Sure
Steps market researchers can take now to deliver value to the bottom line.
John Bird
Executive Vice President at Infotools
Human Experience Takes Center Stage
People control their interactions with brands, and as market researchers, we must tell their stories.
Jamin Brazil
Chairman & CEO at HubUX
When Data About People Becomes Human
How visual data offers more authentic, accessible stories
Michelle Smyth
Life’s Not A Pitch
It’s time to change conference presentations from a pitch to storytelling
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Math & Magic: How to Amplify Research Storytelling with Video
Voxpopme case study to quickly & effectively operationalize video in research.
Dave Carruthers
Founder & CEO at Voxpopme
The Art of Storytelling: Resources for Research Storytellers
Become a great storyteller by turning data into a impactful narrative with actionable insights
Zoë Dowling
The Scientific Method: How Does it Relate to Insights and Market Research?
Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.
Ray Poynter
Managing Director at The Future Place
Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
6 Themes from Insight Innovation Exchange (IIeX) 2016 North America
Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.
Sarah Faulkner
“Future Back” To See Where You’re Going
A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process.
Mark Murray
3 Roles Your Brand Can Play in Your Consumers’ Life Story
We all have life stories that we create to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?
Jim White
Founding Partner at RealityCheck Consulting Network LLC
The Place Of Storytelling in MR
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Steve Needel,
Using Frameworks to Find the Story in the Data
5 essential components to a successful insights storytelling framework
Ray Poynter
Managing Director at The Future Place
4 Tips for Better Storytelling
When it comes to sharing data, great storytelling can mean the difference between lackluster results and mind-blowing success.
Kristin Luck
Growth Strategist at Luck Collective Co
Six No Nonsense Tips for Creating Integrated Insight
Six tips on finding and communicating insights, drawn from the No Nonsense Workshop Research Now is hosting in New York on October 15.
Ray Poynter
Managing Director at The Future Place
Storytelling: New Science Is Enriching An Ancient Art
Storytelling builds authentic connection, understanding, and persuasion—making it a powerful tool for brands and communicators alike.
Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight
Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
2015 Insights-Driven eCommerce Resolutions
Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.
Malcolm Stewart
What Do Clients Think About MR Impact?
We share the results of this fascinating study around 3 uncovered facts linked to our profession.
Niels Schillewaert