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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Brand Strategy
Dive deep into brand strategy essentials: from mastering brand tracking to understanding category research practices. Equip yourself with knowledge to inform brand decisions and drive market success.
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
Latest
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
On a Scale of…Can You Really Hate a Brand??
Brand hate is often less about true hatred and more about disappointment, rejection, or personal experiences that trigger strong negative feelings tow...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Partner Content
A Package Deal unPACKING Why Design is Mission Critical for Brand Success
Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
The Automation Tipping Point: Why AI Just Changed Everything in Research
AI is rapidly reshaping market research, fueled by $42M in funding and innovation in brand tracking,...
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
On a Scale of…Can You Really Hate a Brand??
Brand hate is often less about true hatred and more about disappointment, rejection, or personal experiences that trigger strong negative feelings tow...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Partner Content
A Package Deal unPACKING Why Design is Mission Critical for Brand Success
Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
The Automation Tipping Point: Why AI Just Changed Everything in Research
AI is rapidly reshaping market research, fueled by $42M in funding and innovation in brand tracking,...
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Industry Insights from Partners
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder, Rival Technologies at Rival Group
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Head of Content at Greenbook
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Does Sustainability Sell?
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
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