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The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Karen Lynch
Chief Programming Officer at Greenbook
Latest
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Chief Programming Officer at Greenbook
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
Karen Lynch
Chief Programming Officer at Greenbook
Creator Marketing: What Is Discussed and What Is Still Missing
Creator marketing goes beyond engagement. Explore when and why creator campaigns work and what drives real brand impact.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Chief Programming Officer at Greenbook
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
Karen Lynch
Chief Programming Officer at Greenbook
Creator Marketing: What Is Discussed and What Is Still Missing
Creator marketing goes beyond engagement. Explore when and why creator campaigns work and what drives real brand impact.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Industry Insights from Partners
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
5 min read
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder at Rival Group
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
6 min read
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Does Sustainability Sell?
5 min read
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
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