Categories
Brand Strategy
Dive deep into brand strategy essentials: from mastering brand tracking to understanding category research practices. Equip yourself with knowledge to inform brand decisions and drive market success.
The Greenbook Podcast
IIEX West Recap: Key Takeaways with Margaret Mariani
Karen Lynch and Margaret Mariani recap IIEX West, sharing event highlights, industry trends, research innovations, and key insights.
Karen Lynch
Editor-in-Chief at Greenbook
Latest
Your Next Customer Might Be a Bot
Would you trust AI to test your ads or shop for you? The Exchange explores synthetic research, shopp...
Trust as a Global Currency: Why the ICC-Esomar Partnership Matters More Than Ever
How can market research maintain trust in the age of AI? Andrew Wilson explores the role of ethical standards and the ICC-ESOMAR partnership.
Andrew Wilson
Deputy Secretary General at International Chamber of Commerce (ICC)
Lessons from the Past: Why AI Won't Break Market Research
What can past disruptions teach us about AI in market research? Explore why industry change can create opportunities for growth and innovation.
Stephan Sigaud
Chief Marketing Officer at Phase 5
Datacy and Enlightn Win at the IIEX West 2026 Insight Innovation Competition
Datacy won both the Experts' Choice and Audience Favorite Awards. Enlightn won the Industry Impact Award. All five finalists took on problems practiti...
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara
Karen Goldstein and Matt O’Mara discuss career transitions, executive hiring, experienced talent, and networking in the insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
Building an AI Operating System with Kay Iversen of HelloTwin.ai
Explore how Kay Iversen of HelloTwin.ai is transforming business operations with AI agents, connecte...
Honed for More Than One Job: What the Swiss Army Knife Teaches Us About Career Resilience
Learn how the Swiss Army Knife approach to career development can help insights professionals build versatility and long-term resilience.
Lisa Courtade
Head of Global Data, Analytics, Insights & Competitive Intelligence at Organon
Your Next Customer Might Be a Bot
Would you trust AI to test your ads or shop for you? The Exchange explores synthetic research, shopp...
Trust as a Global Currency: Why the ICC-Esomar Partnership Matters More Than Ever
How can market research maintain trust in the age of AI? Andrew Wilson explores the role of ethical standards and the ICC-ESOMAR partnership.
Andrew Wilson
Deputy Secretary General at International Chamber of Commerce (ICC)
Lessons from the Past: Why AI Won't Break Market Research
What can past disruptions teach us about AI in market research? Explore why industry change can create opportunities for growth and innovation.
Stephan Sigaud
Chief Marketing Officer at Phase 5
Datacy and Enlightn Win at the IIEX West 2026 Insight Innovation Competition
Datacy won both the Experts' Choice and Audience Favorite Awards. Enlightn won the Industry Impact Award. All five finalists took on problems practiti...
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara
Karen Goldstein and Matt O’Mara discuss career transitions, executive hiring, experienced talent, and networking in the insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
Building an AI Operating System with Kay Iversen of HelloTwin.ai
Explore how Kay Iversen of HelloTwin.ai is transforming business operations with AI agents, connecte...
Honed for More Than One Job: What the Swiss Army Knife Teaches Us About Career Resilience
Learn how the Swiss Army Knife approach to career development can help insights professionals build versatility and long-term resilience.
Lisa Courtade
Head of Global Data, Analytics, Insights & Competitive Intelligence at Organon
Industry Insights from Partners
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
5 min read
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder at Rival Group
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Editor-in-Chief at Greenbook
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
6 min read
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Does Sustainability Sell?
5 min read
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
You may also like
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
