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Brand Strategy
Dive deep into brand strategy essentials: from mastering brand tracking to understanding category research practices. Equip yourself with knowledge to inform brand decisions and drive market success.
Statistical Rigor in Social Insights with askpolly’s Erin Kelly
askpolly CEO Erin Kelly discusses AI-powered social media research, unbiased consumer insights, and ...
Latest
AI Is Moving Faster Than Business Can Absorb It
Can businesses keep up with AI innovation? The Exchange explores adoption challenges, AI search, res...
The Tech Stack Is Changing. Build Your Career Stack.
What skills will insights professionals need in the age of AI? Explore career lessons from nearly 90 Insights & Innovators podcast episodes.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Synthetic Consumers: Building a Human + AI Model for Better Brand Decisions
When should brands use synthetic consumers? Explore how human research improves AI simulations, validation, and decision-making.
Ruchira Jain
Founder and Director at Elevate Insights
Partner Content
Your Best-Tested Claim Might Be the One Nobody Reads
How can brands improve on-pack claims testing? Discover why packaging context, shopper behavior, and shelf visibility matter.
Thibault Cousot
Chief Product and Technology Officer at Behaviorally
Not All Fraud Is Created Equal
Why understanding the people behind survey fraud is the first step toward improving data quality.
Mary Draper
VP, Strategic Accounts & Quality at EMI Research Solutions
The Three Biases That Slip Through Most Market Research.
Learn how to design shopper research that tests behavioral cues like social proof, scarcity, and authority instead of relying on surveys.
William Leach
Founder / Mindstate Group at Mindstate Group
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
AI Is Moving Faster Than Business Can Absorb It
Can businesses keep up with AI innovation? The Exchange explores adoption challenges, AI search, res...
The Tech Stack Is Changing. Build Your Career Stack.
What skills will insights professionals need in the age of AI? Explore career lessons from nearly 90 Insights & Innovators podcast episodes.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Synthetic Consumers: Building a Human + AI Model for Better Brand Decisions
When should brands use synthetic consumers? Explore how human research improves AI simulations, validation, and decision-making.
Ruchira Jain
Founder and Director at Elevate Insights
Partner Content
Your Best-Tested Claim Might Be the One Nobody Reads
How can brands improve on-pack claims testing? Discover why packaging context, shopper behavior, and shelf visibility matter.
Thibault Cousot
Chief Product and Technology Officer at Behaviorally
Not All Fraud Is Created Equal
Why understanding the people behind survey fraud is the first step toward improving data quality.
Mary Draper
VP, Strategic Accounts & Quality at EMI Research Solutions
The Three Biases That Slip Through Most Market Research.
Learn how to design shopper research that tests behavioral cues like social proof, scarcity, and authority instead of relying on surveys.
William Leach
Founder / Mindstate Group at Mindstate Group
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
Industry Insights from Partners
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
5 min read
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder at Rival Group
Partner Content
Greenbook Future List Spotlight: Marguerite Steyn
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Karen Lynch
Editor-in-Chief at Greenbook
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
6 min read
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Does Sustainability Sell?
5 min read
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
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