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Dana Stanley
Greenbook’s Chief Revenue Officer
YouGov BrandIndex by YouGov
Powerful, daily brand and competitor tracking. Track daily performance and strategize your growth with 16 vital brand health metrics as clear KPIs.
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What is YouGov BrandIndex
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Key features:
Brand health measurement
Accurately chart your brand's development across 16 key consumer metrics. Track brands, competitors, and audience sentiment with unparalleled accuracy.
Campaign tracking
Monitor the impact of your campaign and compare against historical data; learn what worked, and what needs to change. Data refreshed daily, enabling you to react to brand developments in real-time
Competitor analysis
Follow your competitor's activity, and benchmark against them. Monitor competitors' brands and activity alongside your own, and accurately benchmark your success.
ROI assessment
Understand the exact value of your advertising and sponsorship campaigns, measuring impact with your specific target audiences.
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