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Dana Stanley
Greenbook’s Chief Revenue Officer
YouGov
YouGov is a global research data and analytics group with a panel spanning 55 countries, providing unparalleled insight into what the world thinks.
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YouGov BrandIndex
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Key features:
Brand health measurement
Accurately chart your brand's development across 16 key consumer metrics. Track brands, competitors, and audience sentiment with unparalleled accuracy.
Campaign tracking
Monitor the impact of your campaign and compare against historical data; learn what worked, and what needs to change. Data refreshed daily, enabling you to react to brand developments in real-time
Competitor analysis
Follow your competitor's activity, and benchmark against them. Monitor competitors' brands and activity alongside your own, and accurately benchmark your success.
ROI assessment
Understand the exact value of your advertising and sponsorship campaigns, measuring impact with your specific target audiences.
Product collateral:
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