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research strategy group inc

Company Description

rsg is a marketing consultancy with offices in Toronto, New York and Las Vegas. In an industry sometimes known for its conservative nature, we’ve pushed to innovate since the beginning. Thankfully, we’ve been fortunate enough to have clients who appreciate our constant quest for more and better insight. In fact, they’ve come to rely on it. What makes us different? PREDICTIVE RESEARCH Research can be used to learn why something happened, but we use tools like rsgIncubate and rsgPredict to help our clients learn what to expect. That’s a critical difference, and one that can mean success instead of failure. PSYCHOANALYTICS We underalyticsstand the psychology behind why consumers behave in certain ways, and use those insights to shape everything we do. EMOTIONAL AND RATIONAL MEASUREMENT We approach research from both the emotional and the rational. Choice-based segmentation, discrete choice modelling, brand equity, get at the heart of what consumers think and feel. This leads to better results. END TO END CLIENT INVOLVEMENT Our high level of engagement with client teams leads to both improved satisfaction and increased ownership` of the results.

Affiliations:
  • MRIA-ARIM (Canada)
  • ESOMAR (International)
  • MRIA
Company type:
  • Full Service Market Research
Telephone:
416-928-1575
647-438-9182
Fax:
416-928-1580
Address:
111 queen street east
suite 110
toronto, Ontario, m5c 1s1
Canada
Region:
Ontario
Countries where research is conducted:
United States of America, United Kingdom, Canada, China, Germany, Italy
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