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Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Research Methodologies

Partner Content

Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice

Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.

Wes Michael

Wes Michael

President at Rare Patient Voice

Inside Morning Consult: AI and the Future of Insights
Executive Insights

Inside Morning Consult: AI and the Future of Insights

Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...

The Value of Time in Research: How AI Shifts the Equation
Artificial Intelligence and Machine Learning

The Value of Time in Research: How AI Shifts the Equation

The real ROI of research is insights per minute. AI-driven qual, quant, and synthetic data boost efficiency and elevate decision impact.

Jason Talwar

Jason Talwar

Principal VP, Methods & Innovation at NewtonX

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Transforming Market Research in Big Companies with Stephan Gans, Pepsico
Executive Insights

Transforming Market Research in Big Companies with Stephan Gans, Pepsico

PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

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The Greenbook Podcast

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Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 Lessons Learned: A Life in Insights with Stan Sthanunathan
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 Lessons Learned: A Life in Insights with Stan Sthanunathan
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)