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Amy Spencer
Co-Founder at The Research Heads
Amy brings over 20 years of expertise as a qualitative researcher. She is a Quirk’s Award winner and is still just as passionate about talking to people now as she was all those years ago. She specializes in concept and product development, positioning and audience understanding. With a BA in psychology, her grasp of audience insights has benefited leading-edge clients like EA, PlayStation, Diageo, adidas, and Coca-Cola. Amy is the Co-Founder of The Research Heads, a non-agency agency committed to empowering clients by supporting them with any challenges, whether big or small, operational or strategic.
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Qualitative Research
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
4 min read
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Latest from Amy Spencer
Qualitative Research
The Fun and Games of Using VR in Qualitative Research
3 min read
Explore the benefits of using VR as a qualitative research tool. Learn why it's valuable and discover practical tips for implementation.
The Prompt
Will AI Kill off the Moderator?
4 min read
Discover how AI is revolutionizing market research. Explore the impact on qualitative moderators' roles and the importance of human touch in research.
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