Greenbook Team

Greenbook Team

GreenBook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry.

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GreenBook Announces Finalists for the 2023 Insight Innovation Competition
Greenbook Company News

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...

Latest from Greenbook Team

Don’t blame the focus group for leaders’ shortcomings

Don’t blame the focus group for leaders’ shortcomings

One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this mispla...

GreenBook Future List Spotlight: Melissa Ferere
Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

GreenBook Future List Spotlight: Katrin Krüger
Qualitative Research

GreenBook Future List Spotlight: Katrin Krüger

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

GreenBook Future List Spotlight: Christopher South
Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

742 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

306 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

65 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

27 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

18 articles

author bio

Larry Friedman

Larry Friedman

17 articles

author bio

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