Jon Puleston

Jon Puleston, is Vice President of GMI Interactive, part of the GMI group based in London. GMI (Global Market Insite, Inc.) is a leading provider to the global online research industry headquartered in Seattle, USA. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry‚Aos first ever flash survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. His company was purchased by GMI in 2006. Over the last 3 year he has been conducting extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys. He has published 2 papers on this topic in association with Engage research and recently presented a paper at the ARF conference in New York with Sony Music UK demonstrating how some of these techniques have been successfully been put into practice.