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Kathy Cheng
Co-Founder & CEO Nexxt Intelligence | inca
Kathy Cheng is the Co-founder and CEO of Nexxt Intelligence, with 20+ years of global market research experience, Kathy is deeply qualitative at heart. Kathy founded Nexxt Intelligence with a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. Kathy has achieved this with the development of inca, Nexxt Intelligence’s Conversational AI platform for Qual x Quant insight.
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Artificial Intelligence and Machine Learning
Reclaiming Conversation in the Age of AI
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Latest from Kathy Cheng
The Prompt
Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry
As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...
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