Martin Cawley

Martin first joined Sample Answers in 2000 before moving to SSI and kick-starting their UK office. After roles with Global Data (Canadean as was) and Opinium, working predominantly with food and beverages clients, Martin has returned to Sample Answers as associate director. Notable highlights include presenting “future trends in cider” to Carlsberg in Copenhagen and working with Budweiser-Budvar (the better beer, not the so-called King of beers) to understand their brand equity in the UK. An alumnus of Durham University, Martin has yet to return to the northeast of England after all those years. He enjoys craft beer, supporting his local rugby team Rosslyn Park and endures following Middlesex county cricket club. When not doing any of those three things, Martin is most likely found at the BFI watching old, cult, and classic movies.