Rick Kelly

Rick Kelly

Chief Strategy Officer Fuel Cycle

Rick Kelly is Chief Strategy Officer at Fuel Cycle, where he focuses on strategy, AI innovation, and the future of research technology. He works at the intersection of market research, enterprise software, and decision intelligence, helping organizations turn customer understanding into faster, better business decisions. Rick holds an MBA from UNC-Chapel Hill and a master’s degree in political science.

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GRIT

Those Most Confident Are Not Hiding from Change

AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.

Latest from Rick Kelly

GRIT

The Expanding Constellation of Insights Collaborators

Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.

GRIT

For Researchers, Artificial Intelligence is Inevitable

AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.

GRIT

The Rapidly Expanding Universe of Insights

Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...

GRIT

Career Success in the AI Era

Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...

GRIT

Retool Research Processes to Maintain Organizational Influence

Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.

GRIT

To Succeed in the Future, Invest in Standardization Now

To succeed during challenging times, businesses need more research. To enable this, significant investments in technology and adoption of new insights...

The Time for Agile Employee Insights

The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...

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