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Ruth Stanat
CEO SIS International Research
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Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
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The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
The Growing Need for Mystery Shopping
AI, neuroscience, and design innovation are transforming mystery shopping from basic audits into predictive tools for real-world customer experience i...
Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...
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