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Ruth Stanat
CEO SIS International Research
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Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
Latest from Ruth Stanat
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
The Growing Need for Mystery Shopping
AI, neuroscience, and design innovation are transforming mystery shopping from basic audits into predictive tools for real-world customer experience i...
Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...
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