Categories
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Tarik Covington is a customer insights strategist and founder of Covariate Human-Centered Insights, a consultancy focused on the psychology of feedback, survey design, and digital engagement—helping organizations uncover deeper meaning behind customer behavior.
Want to publish with us?
Submit here
Customer Experience (CX)
When Story Becomes Strategy: A New Lens for Journey Mapping
Customers experience journeys as stories, not workflows. Learn how narrative psychology improves journey mapping and builds trust.
Latest from Tarik Covington
Customer Experience (CX)
The Safe Signal Reflex: A Hidden Variable Distorting Modern Research & CX Insights
The Safe Signal Reflex distorts engagement data. Learn how low-effort signals skew CX, surveys, and social listening and what teams can do.
Research Methodologies
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers