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Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Tarik Covington is a customer insights strategist and founder of Covariate Human-Centered Insights, a consultancy focused on the psychology of feedback, survey design, and digital engagement—helping organizations uncover deeper meaning behind customer behavior.
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Customer Experience (CX)
The Safe Signal Reflex: A Hidden Variable Distorting Modern Research & CX Insights
The Safe Signal Reflex distorts engagement data. Learn how low-effort signals skew CX, surveys, and social listening and what teams can do.
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Research Methodologies
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
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