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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: consumer research
Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
Adam Stanley-Smith
CEO at Meaningful
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Ashleigh Purcell
Chief of Staff at 10k Humans
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
The Rise of Intentional Spending in 2025
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
Silvia Gatti
Senior Consultant at We Live Context
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive suc...
Erin Russeck
Chief Research Officer at AMC Global
Karen Lynch
Head of Content at Greenbook
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
Vivek Kumar
CEO & Co-founder at Socialtrait
Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
Healthcare, Medical, and Pharma Market Research
Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Karen Lynch
Head of Content at Greenbook
Partner Content
AI and Brand Trust: The Tipping Point is Now
Brands can build trust by addressing AI concerns, fostering transparency, and engaging in dialogue to strengthen loyalty and customer relationships.
Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
The Impact of Gender Demographics on Market Research
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Human in the Machine: Consumer Centricity in an AI World
AI is redefining customer centricity, enabling businesses to anticipate and meet consumer needs with precision.
Stephen Phillips
Consumer Behavior
Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Karen Lynch
Head of Content at Greenbook
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
The Myth of Rationality in Consumer Behavior
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
Ruchira Jain
Founder and Director at Elevate Insights
Audience Segmentation Is Getting a Bad Rep: Try Designing With End Use in Mind
Discover how complex segmentation strategies hinder effective marketing. Learn to align segmentation with clear objectives for impactful consumer enga...
Katie Warwick
Partner at Hall & Partners
Greenbook Future List Spotlight: Joyce Chuinkam
Joyce Chuinkam at Talk Shoppe drives DEI in market research, elevating underrepresented voices, shaping diverse narratives for global brands.
Karen Lynch
Head of Content at Greenbook
What is In-Home Product Testing?
In-home product testing: Shape new products from home, enhance features, and influence design with genuine user feedback. Empower consumer-driven inno...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Customer Experience (CX)
Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy
Karen Lynch
Head of Content at Greenbook
How Influencers Connect with Audiences in Latin America
Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
The Venezuelan Elections And Its Implications
Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...
Kerry Hecht
Founder and CEO at 10k Humans
How Brands Can Thrive by Going beyond Gen Z
Discover how to reach a diverse audience of age groups by adopting a holistic marketing approach. Learn how to develop strategies that drive long term...
Kurt Stuhllemmer
European Partner at Hall & Partners
What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding
Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.
Edward Bell
General Manager of Insights, Brand and Marketing at Cathay
The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Vittorio Raimondi
Managing Director at Foresight Strategy
Karen Lynch
Head of Content at Greenbook
The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies
Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...
Decoding Cultural Zeitgeist in 3 Simple Steps
Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...
Hunter Thurman
President at Alpha-Diver
How to Select a Consumer Insights Agency?
Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
Sivakumar Somanathan
Consumer Behaviour Consultant at Curious Cat
The “S” Word – Part 5: Pitch Perfection
Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Role of Discrete-Choice Conjoint Analysis in FMCG
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...
Ivan Lozano
Insights & Research Manager at Tabcorp
8 (More) Ways To Maximize The Value of Voice In Your Research
People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...
Mike Page
Co-founder and CEO at Phebi.AI
Karen Lynch
Head of Content at Greenbook
How to Maximize Insight Value
When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...
Nina Glynn
Senior Content Manager at Bulbshare
Micro-Moments and Branding
As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...
Rudly Raphael
CEO/Founder at Eyes4Research
Are We Finally Focusing on New Life Builders?
Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Who Are You Asking? New Thinking in Online Research
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
Supply Chain Blues: How Consumer Research Helps Navigate Shortages
Consumer research can help brands navigate supply chain shortages.
Greg Stucky
InsightsNow at Chief Research Officer
Six Brand Strategies During Economic Uncertainty
Key learnings from previous uncertain times to help your brand.
Mohammed Bellamine
Director of Customer Experience at Perksy
Intergenerational Views on the Job Market (Part Two)
How generations view the job market and their advice for you.
Jamin Brazil
Chairman & CEO at HubUX
Brand Research 101: Clearly Differentiating Non Users
The value of differentiating between non, never, and lapsed users.
Joel Rubinson
President at Rubinson Partners Inc
How Views on Religion and Spirituality are Changing and Why Brands Should Care
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX