online research
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Partner Content
The Five Eras of Online Sampling: An Industry Perspective
5 min read
A 20-year industry veteran reflects on the key eras that reshaped market research, from shifting strategies to evolving KPIs.
Michael McCrary
CEO at PureSpectrum
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
4 min read
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
6 min read
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Content Producer at Greenbook
Meeting the Moment in Online Quantitative Research
Explore how leading platforms are transforming online quantitative research to tackle data quality, ...
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
2 min read
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
Data, AI, and the Future of Market Research: Insights from YouGov Behavioral
Alexandra Cirgenski of YouGov Behavioral shares her journey, AI's impact, and how privacy-compliant ...
AI, Ethics, and the Future of Market Research: Breaking New Ground
Explore market research breakthroughs: Fair Response boosts sample quality, NVIDIA leads in syntheti...
Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
5 min read
Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Online Versus In-Person Focus Groups
4 min read
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
3 min read
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Hot or Not? Unmasking the Trendiest Insights Methods
2 min read
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik
The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online
5 min read
The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...
Who Are You Asking? New Thinking in Online Research
6 min read
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
Customer Segmentation Leveraging Social Intelligence
4 min read
Microsoft’s “listening-based” approach to social media user research.
Allie Webster
Market Research Manager at Microsoft
Strong Link between Bad News and Loss of Value for Portuguese Banks
5 min read
A 2021 study reveals the value of unsolicited customer opinions.
Michalis Michael
Chief Executive Officer at DMR
The Rise of the Multi-Billion Dollar ResTech Industry
3 min read
Online sample is finding its place by driving innovation in ResTech.
GDPR, Covid-19 and Face-to-Face Interviewing
4 min read
What are the GDPR implications for interviewers moving to video?
Martin Cawley
Associate Director at Sample Answers Ltd
Online DIY Sample Tools, Not A Fit For Most
3 min read
DIY sample buying may look easy, but looks can be deceiving.
Supply, Demand and Sustainability in Market Research
5 min read
The insights industry is facing a global supply shortage.
Bonnie Breslauer
Chief Customer Officer at DISQO
5 Steps to Prevent Online Survey Fraud
3 min read
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
GreenBook Future List Spotlight: Mark David Alvarez
3 min read
GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.
Greenbook Team
Is In-Person Research Dead? Or Just Hibernating?
5 min read
Remote research has its limits. But is remote research gone for good?
Brett Watkins
CEO at L&E Research
Communities: The Key to Strategic Research in the COVID-Era?
4 min read
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Virtual Focus Groups Could Become the Norm Post-COVID-19
3 min read
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
Ethnography: Does Remote Research Really Count?
10 min read
If Ethnographers study humans in the “real world” what exactly does that mean for remote research?
Ben Jacobson
Partner and Director at Conifer Research
Five Challenges to Overcome for Successful Market Research Online Communities
4 min read
Market research online communities can deliver unbeatable insights instantly and provide great ROI.
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
Virtual Conversations, Real Answers
5 min read
Driving actionable insights, from online qualitative research.
Manisha Dikshit
Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation
3 min read
The increasing shift to use of online research tools.
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
Conducting Latam Online Research? Read This First
5 min read
Find out how to conduct successful research in Latin America with this guide to navigating the region.
Andreina De
LATAM Marketing and Communication Specialist at Netquest
The Future of Video for MRX
4 min read
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Alistair Vince
Connecting with Consumers in the Modern Age
4 min read
The research landscape is changing through democratization of research, affordability, and self-service.
Zach Simmons
Making Online Qualitative a Success: Through Their Eyes and in Their Shoes
7 min read
Katja Cahoon explores the challenges and benefits of online qualitative research.
Katja Cahoon
Managing Founder at Beacon Insight Group
Why Respondents Don’t Like Participating In Research (And What We Can Do About It)
5 min read
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Ever Thought of Researching Ethnic Minorities Online?
3 min read
A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.
Marie-Claude Gervais
Seeing is not Believing
5 min read
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Gera Nevolovich
Welcome to the Third Age of Focus Groups
4 min read
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Jamin Brazil
Chairman & CEO at HubUX
Are Myths Stopping You From Engaging in Online Qualitative Research?
3 min read
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
Katja Cahoon
Managing Founder at Beacon Insight Group
Exploring the Use of Emojis in Qualitative Research
5 min read
It’s time to stop ignoring emojis and start leveraging them in online qualitative research.
Over the
How to find the Right Online Qualitative Platform for You
4 min read
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Katja Cahoon
Managing Founder at Beacon Insight Group
The Modern Research Respondent: Holding Their Attention with Dynamic Questions
4 min read
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
Aaron Jue
Development Director at Electronic Frontier Foundation
Using Creative Incentives to Increase Panel Engagement
3 min read
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
Jonathan Price
Are DIY Platforms Ready for Prime Time?
6 min read
DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...
JD Deitch
Chief Operations Officer at Cint
Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future
10 min read
Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How To Conduct Online Qualitative Research To Test Ads
7 min read
Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.
Paul Rubenstein,
Online Research in 2020: Machines Will Take Your Surveys
6 min read
Five trends in online sampling, and where they are headed in the future.
Ben Leet
General Manager UK at YouGov
12 Reasons Why You Should Build An Online Community In 2015
6 min read
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable
8 min read
Three steps to make your consumer collaboration a real success in the long run.
Anouk Willems
Manager - e-CF NEXT at EXIN
Is Online Sample Quality A Pure Oxymoron?
9 min read
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
Scott Weinberg
Is Qual Evolving to Extinction?
5 min read
We know that qualitative research is evolving. But, is it thriving or dying?
Jim Bryson
President at 20|20 Research