Archive: social listening
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
How Social Media Communities and Influencers Are Reshaping Market Research
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
Beyond the Buzz: Debunking Myths and Unlocking the True Power of Social Listening
Social listening is more than tracking mentions—it's about using AI to uncover trends, sentiment, and cultural shifts for smarter, insight-driven deci...
Driving Innovation: Lessons from Reckitt
Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...
Gregg Archibald
Managing Partner at Gen2 Advisors
From Noise to Insight: A Comprehensive Guide to Social Media Listening
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Greenbook Future List Spotlight: Jillian Ney
Editor’s Note: The following interview features a Greenbook Future List honoree, Jillian Ney. The Greenbook Future List recognizes leadership, profess...
Karen Lynch
Head of Content at Greenbook
Making Trends Sticky: Three Billion Media Impressions and Counting
Trends reports are fun to produce and entertaining to read. They can be used as thought leadership and can even stimulate innovation. But they often d...
Adam Rowles
Marketing at The Forge
Consumer Listening: The Next Digital Insights Frontier
What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned, most people immediately think of soc...
Florence Broder
Content Marketing Manager at Revuze
Customer Segmentation Leveraging Social Intelligence
Microsoft’s “listening-based” approach to social media user research.
Allie Webster
Market Research Manager at Microsoft
A Moveable Feast: How Do Consumers Talk about Food Delivery?
Digging into the social trends behind popular food delivery services.
Alex Bryson
Content Marketing Lead at Pulsar
What Are The Consumer and Societal Reactions Towards Electric Vehicles?
Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.
Alex Bryson
Content Marketing Lead at Pulsar
Like and Subscribe: How Generation Z Talks About YouTube
Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...
Jessica Lewis
Senior Content Marketing Manager at Relative Insight
The Future of AI-Enabled Insights – An Interview with John Mutterperl
Brands’ approach to consumer intelligence has undergone a transformation.
Andrew Swisher
Marketing & Demand Generation Manager at Linkfluence
Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview
US and UK viewers had very different opinions on the Oprah interview.
Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
Healthcare Trends From Social Listening
Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.
Laura Cartwright
CREATION.co at Insights Data Analyst
Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences
Valuable data from social media is there for the taking but the sheer volume can be overwhelming.
Keri Vermaak
Regional Engagement Director at Infotools
Enhancing Students’ Higher Education Experience Using Social Listening
How social listening can benefit universities.
Amanda Jeppson
Social Media Data Analyst at Campus Sonar
Witch Hunting: 10 years of Trump’s Tweets
A study into Trump’s usage of Twitter.
Andy Dexter
at Signoi
Social Analytics Traction… At Last
Social media analytics appears to finally be on the path of exponential growth.
Michalis Michael
Chief Executive Officer at DMR
What Is The Future of Brand Tracking?
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
Larry Friedman
Virality: From Phenomenon to Metric
Key elements in predicting the potential for content to go viral
Ranjana Gupta
Executive Vice President at Kantar
Why ‘Getting it Right’ in Social and VoC Listening is a Human Right
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Rob Key
Let’s Chat. It’s Time for Organic Conversations.
Limitless online conversations magnify the visibility of insights
Patricia Houston
Survival of the Fittest: A Glance Into the Future of Market Research
The potential of insights by the adoption of digital methodologies for social listening
Michalis Michael
Chief Executive Officer at DMR
The 3 Generations of Social Listening & Analytics Tools
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Michalis Michael
Chief Executive Officer at DMR
The Evolution of Market Research: Mining Social Consumer Market Insights
Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).
Rebecca Carson
Will Social Listening Replace Surveys and Behavioral Tracking?
Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
Michalis Michael
Chief Executive Officer at DMR
Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Douglas Pruden
Principal at Customer Experience Partners LLC
Market Research Is Too Inward Looking
The research industry is too busy talking to itself and not busy enough talking to others. It needs to listen more to non-researchers.
Ray Poynter
Managing Director at The Future Place
On Technology & Human Nature (And What It Means For Marketing Insights)
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.
Todd Powers
The Benefits and Strengths of Social Media Research
Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering.
Ray Poynter
Managing Director at The Future Place
Social Listening And Online Communities: 1+1=3?
Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.
Michalis Michael
Chief Executive Officer at DMR
Two Key Challenges To Measuring The ROI Of Social
The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.
Ray Poynter
Managing Director at The Future Place
Lessons from Automating Social Media Monitoring
As people use social media differently, as APIs change, social media monitoring programs can behave strangely.
Jeffrey Henning
Chief Research Officer at Researchscape
Conclusive Proof That Social Media Data Predict Sales…Now What?
Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.
Joel Rubinson
President at Rubinson Partners Inc
Battle of the Methodologies
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Tom H.C.
How Social Listening and Social Intelligence Can Transform Market Research
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The ARF Captures Our Marketing And Research Industry Journey
Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”.
Joel Rubinson
President at Rubinson Partners Inc
Social Media Can Tell Us A Lot About Brands. Too Bad So Much Of It Isn’t True.
Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...
Dr. David
What Wisdom Of What Crowds?
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Neil Seeman
The Client-side View: We Ignore Social Media Research At Our Peril
Is Social Media getting a bad deal? I can’t speak for Marketing, but for Insights I’d say we ignore Social Media at our peril. Here’s why.
Edward Appleton
Director Global Marketing at Happy Thinking People
Man vs. MR’s Goldmine, Mobile: The Medium Is The Message
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Ben Leet
General Manager UK at YouGov
Moments of Truth Cartoon: When ‘Life Insurance’ is Not “Trending”
A light take on seeking consumer intelligence from social media monitoring.
Alan Zorfas
Co Founder & Chief Intelligence Officer at Motista
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...
Tamara Barber
re:Think 2011: Can You Spare Any Change?
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobile, Mobile Everywhere… But, Hopefully, You Knew That Already
Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
BP, P&G And The Ongoing Strugge Against Negative Word Of Mouth
As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook