Archive: synthetic data

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Research Methodologies

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them

Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.

Neil  Dixit

Neil Dixit

Founder and CEO at Panoplai

Alain Briancon, PhD.
GRIT

Brand Side Roles and Teams – A View of Today and What Is Ahead?

AI is blurring lines between researchers and analysts. GRIT reveals analysts driving AI adoption while researchers uphold methodology and quality.

Alain Briancon, PhD.

Alain Briancon, PhD.

Vice President of Research & Data Science Research Sciences at Dynata

Inside Morning Consult: AI and the Future of Insights
Executive Insights

Inside Morning Consult: AI and the Future of Insights

Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...

The Value of Time in Research: How AI Shifts the Equation
Artificial Intelligence and Machine Learning

The Value of Time in Research: How AI Shifts the Equation

The real ROI of research is insights per minute. AI-driven qual, quant, and synthetic data boost efficiency and elevate decision impact.

Jason Talwar

Jason Talwar

Principal VP, Methods & Innovation at NewtonX

From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Data Science

From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future

Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito