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Karine Pepin
Co-Founder at The Research Heads
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Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality
6 min read
Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two deca...
Latest from Karine Pepin
From Deliverables to Research Assets: How Insights Teams Can Leverage Content Design Principles for Greater Influence
5 min read
Learn key principles of content design that enable researchers to distill insights into assets, fostering stakeholder influence and sustainable busine...
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
4 min read
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
4 min read
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research
3 min read
Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...
The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together
3 min read
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
3 min read
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
2 min read
Ten survey questions that can improve survey engagement or spoil it.
Designing Surveys Optimized for Modern Sampling Technologies
5 min read
How to improve your survey design.
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