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Consumer Behavior
Consumer behavior examines how individuals, groups, and organizations select, buy, and use goods and services. It explores the underlying motivations, preferences, and decision-making processes of consumers.
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
Latest
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Segments are Convenient. They're Also Wrong.
How neuroscience exposes the limits of demographic thinking in advertising.
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
How to Explore Opportunities in Consumer Insights and Data Analysis
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Senior Content Coordinator at Greenbook
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Karen Lynch
Head of Content at Greenbook
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Segments are Convenient. They're Also Wrong.
How neuroscience exposes the limits of demographic thinking in advertising.
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
How to Explore Opportunities in Consumer Insights and Data Analysis
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Senior Content Coordinator at Greenbook
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Karen Lynch
Head of Content at Greenbook
Industry Insights from Partners
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Stories of Tomorrow: Insights, Innovation, and Impact
The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...
Sheryl Brie
Senior Vice President at Behaviorally
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
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