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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Generational Insights
Dive into data-driven perspectives spanning Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Expertly tailored for analytics professionals and market researchers, uncover the defining trends and insights of each era.
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Latest
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
How to Run Effective Focus Groups for Gen Z (With Real Examples)
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
Karen Lynch
Head of Content at Greenbook
How Brands Can Thrive by Going beyond Gen Z
Discover how to reach a diverse audience of age groups by adopting a holistic marketing approach. Learn how to develop strategies that drive long term...
Kurt Stuhllemmer
European Partner at Hall & Partners
To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless
This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people...
Rodrigo dos Reis
Founder at Zeitgeist
Intergenerational Views on the Job Market (Part Two)
How generations view the job market and their advice for you.
Jamin Brazil
Chairman & CEO at HubUX
Intergenerational Views on the Job Market (Part One)
How different generations view the changing labor market.
Jamin Brazil
Chairman & CEO at HubUX
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
How to Run Effective Focus Groups for Gen Z (With Real Examples)
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
Karen Lynch
Head of Content at Greenbook
How Brands Can Thrive by Going beyond Gen Z
Discover how to reach a diverse audience of age groups by adopting a holistic marketing approach. Learn how to develop strategies that drive long term...
Kurt Stuhllemmer
European Partner at Hall & Partners
To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless
This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people...
Rodrigo dos Reis
Founder at Zeitgeist
Intergenerational Views on the Job Market (Part Two)
How generations view the job market and their advice for you.
Jamin Brazil
Chairman & CEO at HubUX
Intergenerational Views on the Job Market (Part One)
How different generations view the changing labor market.
Jamin Brazil
Chairman & CEO at HubUX
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