Ali Henriques

Executive Director of Qualtrics Edge Qualtrics

Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.

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GRIT

From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era

Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.

November 17, 2025

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Latest from Ali Henriques

Data Science

New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition

New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...

September 23, 2025

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GRIT

Smarter Insights, Faster Pace: AI's Breakthrough in Market Research

AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.

June 6, 2025

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GRIT

AI: Powerful Tools to Augment Human Capability

AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...

October 29, 2024

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