Ali Henriques

Head of Market Research Qualtrics

Ali leads research innovation for Qualtrics Market Research business, which comprises AI-powered tools and solutions, wrapped in human-powered strategy and services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Qualtrics Market Research, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.

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The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.

Data Science

Partner Content

The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.

Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.

May 15, 2026

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Smarter Insights, Faster Pace: AI's Breakthrough in Market Research

AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.

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AI: Powerful Tools to Augment Human Capability

AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...

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