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Andrew Reid is the Founder and CEO of Rival Technologies, Co-CEO of Rival Group, and Founder and Former President of Vision Critical (now called Alida). As an entrepreneur, Andrew’s purpose is to close the gap between how people live their digital lives and how companies engage with people for insights.

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GRIT

Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions

Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.

November 17, 2025

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AI in Market Research Shines a Light on Research Itself
The Prompt

AI in Market Research Shines a Light on Research Itself

Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.

November 15, 2024

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To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
The Respondent Experience

Partner Content

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

January 10, 2019

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