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Andrew Reid
CEO and Founder Rival Technologies
Andrew Reid is the Founder and CEO of Rival Technologies, Co-CEO of Rival Group, and Founder and Former President of Vision Critical (now called Alida). As an entrepreneur, Andrew’s purpose is to close the gap between how people live their digital lives and how companies engage with people for insights.
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GRIT
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Latest from Andrew Reid
The Prompt
AI in Market Research Shines a Light on Research Itself
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
The Respondent Experience
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
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