Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

For over 15 years, Jonathan has been spearheading brand strategy and innovation, while leading high performing teams across 5 different industries. Currently as Vice President of Strategic Growth and Brand Building at Hotspex, Jonathan has fostered and strengthened many of Hotspex‚Aos relationships with 15 of the Top 20 global advertising brands in over 30 countries, by driving growth in a rapidly changing industry. Jonathan has also ensured that Hotspex has ranked among the top 20 global most innovative insights consultancies for 3 consecutive years by building awareness for Hotspex‚Aos cutting edge marketing and behavioural science methodologies. Jonathan is an innovator and brand builder that is also fiercely passionate about wellness, having founded a mindfulness studio and outdoor boot camp program.

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Marketers, How Will the Recession Impact Your Career and Brand?
Advertising and Marketing Research

Marketers, How Will the Recession Impact Your Career and Brand?

11 min read

Navigating marketing in anticipation of an economic crisis.

Latest from Jonathan La

Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness
Behavioral Science

Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness

2 min read

How a financial institution connected with younger consumers.

How Prepared Are You For the Future of Market Research?
Consumer Behavior

How Prepared Are You For the Future of Market Research?

8 min read

Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising
Behavioral Science

Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising

4 min read

Case study on using applied behavioural science for Google advertising

It’s 3AM, Do You Know What Your Distinctive Brand Assets Are?
Insights Industry News

It’s 3AM, Do You Know What Your Distinctive Brand Assets Are?

2 min read

Do you know which of your brand identity elements are driving the distinctiveness of your brand?

How Pokémon Go’s Popularity Can Benefit McDonald’s
CEO Series

How Pokémon Go’s Popularity Can Benefit McDonald’s

3 min read

How getting the attention of Pokémon players benefits McDonald’s.

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