agile research
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
4 min read
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
Strategic & Financial Implications for Market Leaders
2 min read
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
Insight is Evolving…Are We Evolving With It?
2 min read
The line between research and analytics is blurring. Hybrid teams and connected thinking are shaping faster, deeper, and more impactful insights.
Hakan Yurdakul
CEO at BoltChatAI
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
2 min read
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Retool Research Processes to Maintain Organizational Influence
3 min read
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way
7 min read
OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation
4 min read
Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
The Greenbook Podcast
Agility in Action: Navigating the New Normal with Julian Dailly
Are you ready to pivot your business strategy in today’s rapidly changing world? In this episode of the GreenBook Podcast, we welcome Julian Dailly, t...
Karen Lynch
Chief Programming Officer at Greenbook
How to Maximize Insight Value
5 min read
When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...
Nina Glynn
Senior Content Manager at Bulbshare
Bias in Marketing Research: How to Avoid and Minimize
4 min read
Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...
Karen Lynch
Chief Programming Officer at Greenbook
The Platformification of QualiQuant Continues
4 min read
Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Agile Researcher: A Survival Guide
6 min read
Four ways to approach agile research and the related implications.
Simon Edwards
President at The Research Society Australia
Does Market Research Need a Slow Revolution?
5 min read
Applying tenets of the ‘Slow Movement’ to our market research work.
Chris Martin
Chief Marketing Officer at FlexMR
Combining Design Thinking, Lean Startup, and Agile into a Single Framework (Part Seven)
4 min read
Combining Design Thinking, Lean Startup, and Agile into one framework.
Emma Galvin
Creative Designer at Northstar Research
Agile Frameworks – Scrum (Part Six)
5 min read
Learn about the Agile framework Scrum and how can it benefit MR.
Emma Galvin
Creative Designer at Northstar Research
PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
3 min read
Using Zappi Amplify TV to vet and refine a high-impact holiday ad.
Zappi
at Zappi
Agile Frameworks – Kanban (Part Five)
4 min read
What is Kanban and how can it benefit market researchers?
Emma Galvin
Creative Designer at Northstar Research
Agile Principles for Market Research (Part Four)
5 min read
What is the Agile methodology? How can it benefit your organization?
Emma Galvin
Creative Designer at Northstar Research
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight
How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
3 min read
IBM’s always-on approach anticipates their customers’ evolving needs.
ISA Corp
The Next Growth Opportunity: Customer Insights In the Age of Agile
6 min read
Agile is a key lever for growth.
Nichola Quail
Founder and CEO at Insights Exchange
New Ways of Working to Help Researchers Solve Problems, Test and Build Solutions (Part One)
3 min read
Design Thinking, Lean Startup, and Agile are helpful ways of working.
Emma Galvin
Creative Designer at Northstar Research
Diving Deep on Creative Development
4 min read
Brand messaging that is relevant to their target audience.
Methodify by
4 Steps to Creating and Executing a Successful Agile Research Strategy
5 min read
Uncover deep consumer insights and move quickly into market research.
William Cimarosa
VP of Market Research at Suzy
What is a Two-Speed Market Research Strategy?
5 min read
Is a two-speed market research strategy the key to unleashing our potential?
Emily James
Insights Marketer at FlexMR
How to Think About ‘Insight’ for Real Business Impact
4 min read
Are traditional views of insights outdated in today’s fast-paced business environment?
Tamara Franklin
Content Marketing Manager at AYTM
7 Steps to Building a Scalable Agile Research Program
7 min read
Like the idea of becoming more agile but don’t know where to start? These steps will get you started.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
Diminishing Returns on the Need For Speed: Where’s the Limit?
3 min read
The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...
Keith Sutherland
Senior Consultant, Brand Engagement at MetrixLab
Three Trends That Will Define Market Research in 2021
4 min read
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
The 5 Changes Accelerating Market Research Innovation
4 min read
Tech, agile, emotional measurement, and more.
Carol Fitzgerald
President & CEO at BuzzBack
Interview With James Turner of Delineate
3 min read
How delineate has been able to thrive by offering clients what bigger firms can’t.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
4 Future of Insights Themes From IIEX North America 2020
5 min read
from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.
Mark Hammer
CEO at Bloomfire
Making “Agile” Research Accountable
4 min read
Strengthening your agile approach with behavioral science.
Max Zalewski
Director, Innovation Team at PRS IN VIVO
Key Takeaways From IIeX Europe 2020
7 min read
Your cheat sheet to IIeX Europe 2020.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
3 min read
Addressing challenges in maintaining brand loyalty.
Sean Fallon,
at QualSights & SIVO Insights
Interview with Matt Warta, CEO of GutCheck
2 min read
Insights on the application of agile research, automation, and more.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Agile Research: Misconceptions & Applications
3 min read
The full breadth of agile market research, and how to use it.
Batukhan Taluy
General Manager at Uservision
3 Core Requirements for Agile Market Research in 2020
4 min read
Learn the key requirements for implementing Agile Market Research.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service
3 min read
AYTM helped their partner conduct iterative research with ease
Lev Mazin
CEO at AYTM
5 Common Misconceptions of Agile Market Research
4 min read
Exploring five common misconceptions of agile market research that may be preventing full adoption.
Nicole Maher
How Insights Teams Can Help Drive Business Agility
4 min read
As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.
Steve Hansen
How Agile Development Can Help Build a Better Paper Towel
4 min read
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.
Jay Rampuria
EVP, Global Business & Corporate Development at Toluna
The Future is Agile
4 min read
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
Leslie Albright
at Confirmit, Delvinia
Successful Product Innovation Leverages New Agile Research Approaches
3 min read
Achieving sustainable growth and agile innovation in product innovation
Karen Lynch
Chief Programming Officer at Greenbook
How to Bridge Strategy & Activation in an Agile Way
3 min read
Using data to identify triggers and maximize reach of highly-valued, targeted segments
Matt Warta
‘Insights on Demand’ is Transforming Market Research
3 min read
The future of market research is shifting towards democratization of insights that are available in real time
Frederic-Charles Petit
Chief Executive & Founder at Toluna
4 Agile Market Research Techniques to Expect in 2018
3 min read
See what market research techniques are expected to make news in 2018.
Kevin Lonnie
Founder & CEO at KL Communications Inc
4 Tips for Successful Customer Co-Creation
2 min read
Kevin Lonnie shares his four tips towards successful customer co-creation.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Why Your Marketing Department Needs Data. Right Now!
4 min read
It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business.
Mark Simon
Learning How To Fail: Innovating Outside Of The Industry
3 min read
Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.
Rhoda Makled