business
ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
8 min read
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
Doing the Right Research in a Recession
5 min read
Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to ene...
Mack Turner
Owner/Managing Director at Mack Turner Marketing Consulting and Insights
The Power of the Subject Line
2 min read
Drafting titles and subject lines that are genuinely engaging.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Playing the Fame Game: Getting PR Right for Market Researchers
4 min read
Learn how to communicate effectively with the media.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Are Proof of Stake Crypto Coins the Future of the Market?
6 min read
Despite its volatility, cryptocurrency is here to stay.
Rudly Raphael
CEO/Founder at Eyes4Research
Cannabis – Just Business?
5 min read
The implications of the budding cannabis industry.
Rudly Raphael
CEO/Founder at Eyes4Research
How to Talk to Me: What Clients Really Think of Your Marketing
4 min read
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Interview with Dan Womack
16 min read
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Environmental Sustainability: Healthcare and Medical Devices
5 min read
What impact does medical device production have on the environment?
Antonia Lombardi
Market Analyst at IDR Medical
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why market research deserves a seat at the table
6 min read
How do we get market research back around the decision-making table?
Robert Passikoff,
Founder & President at Brand Keys Inc
COVID-19 Post Pandemic Online Sample
3 min read
Americans are cautiously optimistic about saying farewell to COVID-19.
Talking the Language of the C-Suite
4 min read
Best KPI to measure and communicate and maximise impact?
Robert Beatus
Head of R&D at Nepa
Six Ways Insights Teams Lose Valuable Knowledge
5 min read
Lost Data is a Universal Business Challenge.
Scott Litman
Cofounder & Managing Partner at Lucy
Why Would a CFO Take a $10 Survey?
5 min read
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO & Co-Founder at NewtonX
Why You Should Keep Your Brand KPIs Simple
3 min read
The benefits of using a single metric to measure brand development.
Robert Beatus
Head of R&D at Nepa
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight
The Paradox of Rising CX Investment and Modest Improvements
6 min read
Should digital transformation constitute CX investment?
Ken Roberts
Chief Innovation Officer at Forethought
How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
3 min read
IBM’s always-on approach anticipates their customers’ evolving needs.
ISA Corp
GDPR, Covid-19 and Face-to-Face Interviewing
4 min read
What are the GDPR implications for interviewers moving to video?
Martin Cawley
Associate Director at Sample Answers Ltd
Landscaping: How to Ensure Your Project Has Focus
5 min read
Landscaping is key for the right focus, and action from your project.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Getting It Right with Zain Raj
20+ min read
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
3 min read
Listening to voice of customer and employee empowered Experian Health.
Experian Health
How to Create a Success Framework for Your Employee Experience
6 min read
Success Framework challenges an organization to think about EX.
Stacy Bolger
Vice President, Global Employee Experience at InMoment
Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation
15 min read
Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.
Rudly Raphael
CEO/Founder at Eyes4Research
Doing More With Less: Implementing New Processes
3 min read
The most effective new process implementations involve collaboration with both your technology partner and your internal teams
Shifra Cook
CEO and Founder at Particity
Is Your CX Program Relying on Magic?
4 min read
Building a CX program that works.
Ken Roberts
Chief Innovation Officer at Forethought
Doing More With Less – Identifying Opportunities For Operational Innovation
3 min read
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Shifra Cook
CEO and Founder at Particity
One Journey, Three Paths: A Tale of Technology Adoption
4 min read
Technology adoption is a journey and the vendor selection is simply the prologue.
Scott Litman
Cofounder & Managing Partner at Lucy
How to Define Deliverables
7 min read
What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Automation vs. Uploading, How to Make an Insights Engine Effortless
4 min read
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
Dan Mallin
CEO at Lucy
3 Key Factors to Successful AI Implementation in the Workplace
6 min read
How can companies use AI while maintaining a cohesive company culture? By answering these 3 questions first.
Christa Martin
CMO at Chief Outsiders
Qualtrics on Market Research in 2020: The Year That Changed Everything
1 min read
How the lessons learned in 2020 can help you redefine the role of market research in your organization.
Qualtrics CoreXM
2020 Has been Difficult but 2021 is Full of Possibilities
5 min read
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Get Ready Now For 2021 With These 5 Marketing & Sales Activities
4 min read
It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
Steve Henke
How I Applied the Tao of Cooking to Market Research
4 min read
Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.
Elaine Zhang
Market Data Analyst at Red Hat
GreenBook Future List Spotlight: Danielle Todd
3 min read
GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.
Greenbook Team
The Issue With Living in a Bubble
5 min read
Are we blocking innovation by staying in our safe, little bubbles?
Jon Bostock
Co-Founder and CEO at Truman's
Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past
6 min read
How you can operationalize antecedents into your strategic planning to reinvent and remarket your organization.
Greenbook
Editorial Team at Greenbook
Recovery Through Optimism
5 min read
How consumer and business morale can help build economic recovery in Asia.
Piers Lee
Founder and Managing Director at Novema
COVID-19 Insights Leaders Roundtable: Edition 18
20+ min read
What the insights industry might look like in the months ahead.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leadership Shifts During the Pandemic
5 min read
Has the pandemic brought teams closer together? Takeaways that will make you a better, more fulfilled leader.
Rachel Dreyfus
Content Marketing: The Essential Business Development Tool for the MR Industry
9 min read
Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.
Steve Henke
COVID-19 Insights Leaders Roundtable: Edition 17
20+ min read
Where the future whitespace may be for insights buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19: People-First Leadership
5 min read
Keeping what matters most, people, at the forefront.
Michael McCrary
CEO at PureSpectrum
How COVID-19 is Impacting Consumer Spending
3 min read
The economic impact of COVID-19.
Catherine Gutierrez
VP of Marketing at MFour
Your 2 Step Recipe to Creating an ROI Partnership
7 min read
Simon Chadwick & Andrew Cannon on “ROI Partnerships”.
Simon Chadwick
How to Live Up to the Modern Purpose of the Corporation
5 min read
Aligning corporations with the community through CSR.
Jim Chastain
at RealityCheck
The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List
10 min read
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook