COVID
Crafting Questionnaires to Unlock the Full Power of Technological Fraud Detection
5 min read
Enhance fraud detection in online surveys with strategic design using open-ended, grid, and trap questions to maximize the effectiveness of advanced t...
Sebastian Berger
Head of Science ReDem at Rep Data
Insights on Understanding How Post-COVID Consumers View the Concept of Time
5 min read
Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...
Rob Klein
Founder & CEO at Klein & Partners
The “Long Covid” Impact to Consumer Behavior
4 min read
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...
Fitria Sabaruddin
Head of Research - Food Pod at Gojek
Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist
20+ min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Consumers and the Future of the Film Industry
8 min read
Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...
Rudly Raphael
CEO/Founder at Eyes4Research
Healthcare Insights in 2023: The Year of Innovative Transformers
4 min read
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
Daniel S.
CEO and President at Apollo Intelligence, LLC
B2B Research And Development During The Covid Era
5 min read
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
Claudia Jeffrey
Content Strategist at Crowd Writer
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Embracing Aggregation: What Buyers Need from Suppliers Today
2 min read
Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for go...
Patrick Stokes
CEO & Founder at Rep Data
Doing More with Less
2 min read
Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching fo...
Peter Aschomeit
CEO at quantilope
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Getting Your Hustle On: The Rise of the Gig Economy
8 min read
The rise of the “gig economy” and how it relates to market research.
Rudly Raphael
CEO/Founder at Eyes4Research
7 Tips for Adopting Emerging Research Technology
5 min read
How to integrate ResTech into your org.
Bala Rajan
Senior Vice President at Reach3 Insights
The New Experience Economy
14 min read
An interview with Dynata’s APAC regional team.
Colin Wong
Principal Consultant at Insights Heroes
3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare
4 min read
Pharma market researchers must adapt to changing consumer desires.
Jackie Drees
Content Specialist at Phreesia Life Sciences
GreenBook 2022 Future List Spotlight: Sumit Aneja
7 min read
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Karen Lynch
Chief Programming Officer at Greenbook
3 Ways Market Researchers Can Be More Agile Right Now
4 min read
Tune into MR trends and leverage new tools to enhance your insights.
Elizabeth Dean
Survey Methodologist and XM Scientist at Qualtrics
The Reactive Marketing Reset
5 min read
The current and future needs of Asia-Pacific Marketers.
Becki Gonsalves
Marketing & Communications Consultant
Post COVID, We Are Finding Connection At Our Local Grocery Store
3 min read
Generational POV’s on grocery store preference and frequency.
Jamin Brazil
Chairman & CEO at HubUX
Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy
16 min read
Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How COVID Has Molded Consumers’ Memories
6 min read
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
James Forr
Head of Insights at Olson Zaltman
Coke vs Pepsi: Modern Day Cola Wars
5 min read
It’s 2021 and the Cola Wars are back!
Catherine Gutierrez
VP of Marketing at MFour
Qualtrics on Market Research in 2021: A Global Snapshot
1 min read
Discover the actions researchers from all over the world are prioritizing in 2021.
Elizabeth Dean
Survey Methodologist and XM Scientist at Qualtrics
Here’s Why 49% Buy Luxury Products in a Pandemic
4 min read
Learn how the finance industry can fight back with better insights.
Catherine Gutierrez
VP of Marketing at MFour
Communities: The Key to Strategic Research in the COVID-Era?
4 min read
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
MRX Predictions for 2021 From Insights Industry Leaders
18 min read
Insights and market research leaders share their predictions for what to expect in 2021.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Emerging COVID-19 Consumer Tribes
10 min read
Since the pandemic began, four consumer tribes have emerged, showing the varying emotional states of consumers around the world.
Komal Sahni
Global Strategy Director at Streetbees
Qualtrics on Market Research in 2020: The Year That Changed Everything
1 min read
How the lessons learned in 2020 can help you redefine the role of market research in your organization.
Qualtrics CoreXM
How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers
5 min read
Why consumer insight will be so valuable during this year’s holiday season in particular.
Why Virtual Focus Groups Could Become the Norm Post-COVID-19
3 min read
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
2020 Has been Difficult but 2021 is Full of Possibilities
5 min read
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Move to More DIY Research
3 min read
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Why B2B Branding Research Is Essential
4 min read
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
The Laws of Supply and Demand: The Only Constant in 2020
5 min read
In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand.
Michael McCrary
CEO at PureSpectrum
Practice Better Self Care With a Better Research Workflow
5 min read
Optimize your workflow for better focus, faster analysis, and more successful insights.
Guv Callahan
Content Marketing Manager at Rev
The Five Clear Steps to Successful Product Testing Right Now
8 min read
Product testing during COVID is possible with these must-know steps.
Rebecca West
Ethnography: Does Remote Research Really Count?
10 min read
If Ethnographers study humans in the “real world” what exactly does that mean for remote research?
Ben Jacobson
Partner and Director at Conifer Research
The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale
8 min read
The playbook for helping clients make informed data decisions.
Caroline Frankum
Global CEO, Kantar, Profiles Division
Making the Most Out of Your Marketing in a Recession
4 min read
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
COVID-19: Making Esports Mainstream
5 min read
COVID-19 and the rise of mobile esports.
Asian Agencies Are More Flexible in Crisis Response
7 min read
COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?
Piers Lee
Founder and Managing Director at Novema
Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
4 min read
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
Steve Henke
The Five Research Habits of Highly Successful Businesses
7 min read
Five common research habits to set you up for MRX success.
Impact of COVID-19 On Remote Working – The Asian View
5 min read
How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Forces of Change: How Technology and Apps are Supporting Consumers in a Post-COVID World
6 min read
Are people using the same apps they turned to during lockdown?
Kos Vankov
SVP Business Development at Embee Mobile
COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour
7 min read
Is your global brand ready for major changes in consumer behavior?
Nicole Huyghe
Forces of Change: Navigating Seismic Shifts in Shopping
5 min read
Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors.
Glen Kushner
Chief Innovation Officer at Converseon.AI
Forces of Change: Surviving the COVID Recession
5 min read
The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations?
Brad Marsh
Chief Executive Officer at Consensus Point
3 Tips for Young Professionals in a Global Crisis
4 min read
What MRX professionals need to know to stand out from the crowd.
Danika Smit
Young ESOMAR Society Community Manager at ESOMAR
Forces of Change: Exploring Our New Culture of Anticipation
7 min read
How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.
Mary Meehan
CEO at Metametrix