Startup Spotlight

Join Greenbook’s Lenny Murphy and ACKWEST as they kick off the Startup Spotlight with a dynamic conversation about the Insight Innovation Competition—where disruptive ideas meet real-world impact. Get a sneak peek at the breakthrough companies taking the stage in today’s Tech Showcase and hear what’s shaping the next wave of innovation in consumer insights.

Designology’s founding combination of design, innovation and insights under one roof became a unique incubator for Pivot, our proprietary consumer research platform. Pivot was originally created as a digital shopping environment with customizable virtual shelf and eCommerce environments where we could look at new product ideas in context, then recruit target consumers and watch how they shopped the category to uncover the strongest ideas and concepts.

But product testing was just the beginning. What we realized during initial testing was that the real magic was in Pivot’s ability to not just measure sales data, but to observe the consumer’s behavior as they shopped and then instantly leverage those data points in our post-shopping survey to create a dynamic, behaviorally-based survey. This survey is instantly customized to each individual shopper by the actions taken as they shopped the category, to get at the “why” behind key moments in their shopper journey and unlock deeper level human insights.

What if every participant got to choose their interviewer, and qualitative research improved as a result? Qualitative insight depends on trust, but most tools prioritise process over people. whii flips the model—giving participants control over who they speak to and when, while helping research teams scale interviews without losing depth.

This session explores how whii rethinks the form and function of webcam-based conversations, offering a flexible way to unlock richer insights through better alignment between participants and moderators. A practical walkthrough of how human connection, when designed into the workflow, can transform qualitative research at scale.

This session will help attendees understand the difference between AI-moderation and standard AI-questioning in qualitative research; learn how real-time dynamic probing can uncover deeper insights and challenge assumptions; and explore the future of AI-driven qualitative research and its impact on strategic decision-making.

Our longitudinal tracker on Trump’s second mandate reveals how public sentiment shifts in real time captured through AI-Moderated voice Interviews (AIMIs). This new methodology blends the depth of qualitative with the speed and structure of quantitative research. Built for research teams, Glaut’s DIY platform lets researchers launch projects faster at scale, with fraud prevention baked in and instant, insight-ready analysis at your fingertips.

Attendees of OpinioAI demo can expect an engaging, hands-on exploration of the world's most powerful synthetic market research platform. Including how OpinioAI uses synthetic respondents, segments infused with most advanced foundational or even proprietary, custom AI models. 

During the demo Nikola will highlight key features in the platform such are 1-on-1 interviews, Synthetic Focus Groups and Synthetic Research. By the end of the session, you’ll understand how OpinioAI can dramatically accelerate your research process, deliver high-quality insights at scale, and empower your team to make smarter, data-driven decisions—whether you’re launching a new product, exploring new markets, refining your brand strategy, or even helping your own clients.

In a world where attention spans are short, preferences shift fast, and pressure to deliver insights is greater than ever, traditional research methods—and even many AI-powered tools—are falling short. Why? Because they rely on what people say, not what they do.

In this Startup Spotlight, Joe Corace will introduce Orchard, a behavioral insights platform that flips the script. Instead of asking consumers to self-report, Orchard observes real actions at digital scale—capturing in-the-moment engagement from hundreds of thousands of consumers in realistic environments.

Join this session to learn:

• Why today’s AI tools may be training on the wrong signals
• How Orchard’s approach blends ad-tech reach with behavioral science rigor
• The power of the Orchard Index™ to close the say/do gap
• How leading brands are testing faster, smarter, and with more confidence

If you're looking for a modern research model built for speed, scale, and accuracy—this is one session you won’t want to miss.

Most analytics tools were built for machine data. AddMaple is built for human data - survey results, customer reviews, churn feedback, support tickets. The messy, real-world inputs that explain why things happen. We’ve never had more data about our customers: surveys running, reviews piling up, support logs and forums overflowing. And yet it’s still hard to know what matters, or why key metrics shift. 

In this showcase, you’ll see how analysts, researchers, product teams, and agencies use AddMaple to skip the prep and get straight to insight. Drop in a CSV or SAV file and see charts, tables, themes, and key drivers for every variable in seconds - ready to share. Clients and stakeholders can explore the data too, no viewer licenses needed. All calculations are performed by AddMaple’s proprietary stats engine, while its LLMs work within a set framework for accurate results. This blend of accuracy and efficiency is what made AddMaple the 2025 winner of Paddle's AI LaunchPad Competition. Now anybody can uncover patterns across quant and qual data, with multi-language text coded into traceable, color-highlighted themes. Use your framework if you prefer. No code. No uploads. No delay. Just fast, transparent insight - used by Superstruct, Specialized, Sunbelt Rentals, etc. Teams are switching from Tableau and DisplayR - see why in this showcase.

AI-led interviews are table stakes. For Conveo, they are a springboard. Niels will show you exactly why brands like Unilever, General Mills, Instacart, and AB InBev choose Conveo.

Differentiators at a glance:

• The best AI video interviewer – Unlimited participants and duration, pause/resume, low bandwidth, in-flow quant questions, 50+ languages, beyond-human follow-ups.
• Flexible recruitment – Plug in your own sample or tap into fully integrated global panels with Conveo-side fraud filtering.
• Multimodal insight engine – Beyond just transcripts & translation, we analyze video and audio for emotions and context to surface those golden nuggets.
• AI Designer for researchers – Draft a methodologically sound discussion guide in 20 minutes, not just because you ask because Conveo suggests the best techniques for your study.
• Ask-anything library – Every study builds up a repository that you can interrogate to surface quotes, graphs, and clips on demand. Accessible by your stakeholders if you want them to.

Eight crisp minutes, zero fluff. Next grab the link to book a deep dive if interested.

During this session, you’ll get a live walkthrough of Yasna.ai in action. We’ll show you exactly how Yasna helps you run in-depth, human-like interviews at scale—whether you’re exploring new product ideas, understanding customer needs, or tracking brand perceptions. You’ll see how easy it is to launch and analyze conversations across languages, and how Yasna can complement your existing research processes.

We’ll also highlight the key benefits that save you time and effort in your daily work: from automating repetitive tasks to uncovering rich qualitative insights faster. By the end of the demo, you’ll have a clear understanding of how Yasna can fit into your workflow and help you deliver high-quality research, no matter the audience or topic.

See how Inspirient's AI automates the heavy lifting of quantitative survey analysis: identifying question types, detecting significant patterns, and generating all your tables, slides and even summaries!
Verian, A global research agency, has cut analysis time from weeks to days per project with Inspirient, scaling delivery without increasing headcount, while maintaining analytical rigor.

Harmonya’s new Insights Agent is changing the way insights teams work. It’s trained on millions of verified reviews, sales data, and enriched product attributes, and is ready to answer your toughest questions in seconds. From brand perception to white space analysis, Harmonya's Insights Agent connects real shopper feedback to sales performance so you can make smarter, faster decisions.

Curious why shoppers are really buying your product? Just ask.

What if you could identify survey fraud, duplicate respondents, AI-generated answers, and incoherent responses — all while your survey is still live? 

In this session, you’ll learn how to stay ahead of these emerging data quality threats. We’ll show you how to spot both simple and AI-powered bots, then guide you through our five core in-survey checks: from behavioral analytics that flag unnatural typing patterns to open-ended scans for AI-generated text and AI-driven coherence checks that catch inconsistent or implausible answers. You’ll leave with real-world examples and a better understanding of the techniques needed today to safeguard data quality.