marketing insights

Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.

Ashley Shedlock

Content Producer at Greenbook

December 23, 2025

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Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.

Chime’s growth shows the future of finance lies in empathy, trust, and cultural fluency—not polished personas or traditional demographics.

Charlie Grinnell

Co-CEO at RightMetric

June 27, 2025

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CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...

Humor in marketing boosts connection, eases awkward conversations, and drives impactful campaigns. Learn why it's underused in research and how to lev...

Jack Miles

Senior Research Director at HarrisX

December 6, 2024

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Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

Marília Côrtes dos Anjos Monteiro

Sr. Project Assistant at 10k Humans

August 21, 2024

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Discover the future of advertising with GenAI revolutionizing the way ads are created. Embrace the momentum and explore the trajectory of this technol...

Ken Roberts

Chief Innovation Officer at Forethought

July 11, 2024

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Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...

Catherine Schwartz

Marketing & E-commerce Specialist

May 3, 2024

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Learn the key role of strategy in marketing, ensuring success by diagnosing needs, defining objectives, targeting audiences, and making intentional ch...

Iosetta Santini

Account Director at Keen as Mustard Marketing

April 17, 2024

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Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.

Dara St. Louis

EVP, Founding Partner at Reach3 Insights

February 23, 2024

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Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Steve Cohen

Partner and Co-Founder at in4mation insights

January 19, 2024

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Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.

Joel Rubinson

President at Rubinson Partners Inc

January 9, 2024

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Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

November 29, 2023

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Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.

Ken Roberts

Chief Innovation Officer at Forethought

November 23, 2023

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We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

Sam Salama

Associate Director at Basis

October 11, 2023

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To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Isabela Sangiorgi

Research Associate and Community Lead at 10k Humans

September 20, 2023

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Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I...

Joel Rubinson

President at Rubinson Partners Inc

September 12, 2023

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Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Chief Programming Officer at Greenbook

September 5, 2023

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Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Chief Programming Officer at Greenbook

August 29, 2023

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Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, ...

Karen Lynch

Chief Programming Officer at Greenbook

August 22, 2023

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Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Chief Programming Officer at Greenbook

August 15, 2023

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In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Ken Roberts

Chief Innovation Officer at Forethought

July 13, 2023

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Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

David Pangilinan

Manager, Audience Impact & Intelligence at Paramount

June 23, 2023

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We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and ...

William Leach

Founder / Mindstate Group at Mindstate Group

June 16, 2023

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Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Sam Salama

Associate Director at Basis

June 1, 2023

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First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  Th...

Ken Roberts

Chief Innovation Officer at Forethought

March 24, 2023

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Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be tr...

Ken Roberts

Chief Innovation Officer at Forethought

March 9, 2023

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You would imagine that a lot has changed since I commenced my career four decades ago. Not everything has. Creative agency practices have been remarka...

Ken Roberts

Chief Innovation Officer at Forethought

December 8, 2022

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May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Ken Roberts

Chief Innovation Officer at Forethought

November 10, 2022

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Differentiating between strategy and tactics for successful marketing.

Lucy Davison

Founder & CEO at Keen as Mustard Marketing

August 17, 2022

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Identifying the common missteps when marketing your insights.

Lucy Davison

Founder & CEO at Keen as Mustard Marketing

June 15, 2022

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Developing tools to help brands increase their marketing value.

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

June 6, 2022

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How to mitigate the problem of data overload.

Lucy Davison

Founder & CEO at Keen as Mustard Marketing

December 20, 2021

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Seven busted myths that will lead to better marketing and research.

Joel Rubinson

President at Rubinson Partners Inc

December 6, 2021

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Why targeting ads should be prioritized over expanding their reach.

Joel Rubinson

President at Rubinson Partners Inc

November 22, 2021

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The importance of your brand being considered good value for money.

Ken Roberts

Chief Innovation Officer at Forethought

November 11, 2021

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Drafting titles and subject lines that are genuinely engaging.

Lucy Davison

Founder & CEO at Keen as Mustard Marketing

November 8, 2021

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Learn how to communicate effectively with the media.

Lucy Davison

Founder & CEO at Keen as Mustard Marketing

November 5, 2021

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Integrate SEO into your communications strategy from the outset.

Simon Dunn

Creative Director at Keen as Mustard Marketing

October 29, 2021

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How can researchers turn TikToks into insight?

Jeremy Hollow

Founder & CEO at Listen + Learn Research

September 28, 2021

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Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

CEO/Founder at Eyes4Research

July 30, 2021

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