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Priority Metrics Group, Inc. (PMG) is a professional market research and marketing consulting firm based in Spartanburg, SC. Our fundamental goal is to help client organizations create profitable top-line growth by aligning strategic direction with customer and market needs. We are expert at gathering and processing market information, analyzing data, and translating information into actionable growth initiatives. We provide customized research, analysis and consultation services designed to generate profitable growth for our clients. We work with leading organizations in a variety of manufacturing and service industries. Although we are not limited to any industries, PMG has particular experience and expertise in manufacturing, packaging, distribution and textiles. PMG conducts research projects in the US and internationally.
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Roebuck, South Carolina, 29376
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Traditionally, the center of a grocery store contains packaged goods that are shelf stable while the perimeter of the store contains fresh items including produce, meat and seafood, deli, and baker...Read this Case Study
For generations, the field of medical science has relied on glass containers for a multitude of reasons. Such is the case for diagnostic reagents* used in laboratory testing. A viable option to gla...Read this Case Study
One of the world’s largest technology and manufacturing companies was concerned that their major competitor had taken the lead in their ongoing battle for technology leadership. The industry ...Read this Case Study
Greif Inc., a world leader in industrial packaging and services, formulates a specific sales strategy for each individual client as part of their overall account planning process. To further streng...Read this Case Study
While any acquisition comes with risks, these types of acquisitions have less risk than others. This is especially true when the acquiring company or private equity group conducts the proper level of commercial due diligence research, including customer satisfaction surveys, and has a plan for integRead more »
The Challenging B2B Purchasing Process A 2019 survey of 250 senior-level B2B executives conducted by Demand Gen Reports uncovered interesting […] The post Winning in Today’s Challenging B2B Purchasing Process appeared first on Priority Metrics Group.
The Complexity of Measuring B2B Brand Equity B2B brand equity studies are typically executed through surveys, allow companies to benchmark […] The post 5 Key Metrics to Consider When Assessing B2B Brand Equity appeared first on Priority Metrics Group.