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Qualtrics

Qualtrics builds technology that closes experience gaps, transforming insight into impact.

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Software & Technology

Syndicated Research

Featured in 2025 Buyer's Guide for Brand Research Solutions

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Last updated on July 25th, 2025

Why choose Us

Speed to insight

Diverse expertise

Tailored solutions

Process transparency

Technology natives

Features and attributes

Asset management

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

Image identification

Natural language queries

Omnibus brand tracking

Proprietary data

Real-time tracking & alerts

Syndicated brand panels

What is Qualtrics?

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world.

Qualtrics EDGE helps you make the right call through insights subscriptions and bespoke engagements. We empower you with insights to make confident and intelligent decisions. Our industry-leading research expertise, run on a world-class experience platform, enhanced with unique data, leads to faster, richer, and more reliable outcomes.

Qualtrics is co-headquartered in Provo, Utah, and Seattle. To learn more, please visit qualtrics.com.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Qualtrics

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3 Ways Market Researchers Can Be More Agile Right Now

3 Ways Market Researchers Can Be More Agile Right Now

Tune into MR trends and leverage new tools to enhance your insights.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The 4-Step Process to Improve Usability of Web Surveys
Research Methodologies

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

Qualtrics on Market Research in 2021: A Global Snapshot

Qualtrics on Market Research in 2021: A Global Snapshot

Discover the actions researchers from all over the world are prioritizing in 2021.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Research Resources