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Dana Stanley
Greenbook’s Chief Revenue Officer
Verve Intelligent Personas & Simulations (VIPS) by VERVE
VIPS let you move from reactive research to proactive simulation - giving you the power to bring customers into any decision
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What is Verve Intelligent Personas & Simulations (VIPS)
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Key features:
Explore audiences
Understand motivations, needs, and tensions in vivid, conversational ways.
Test ideas
Simulate reactions to new products, campaigns, or experiences in hours, not weeks.
Forecast behaviour
Anticipate how segments will evolve as culture and context shift.
Embed empathy
Make customer closeness continuous across teams and markets.
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