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Jim Longo
Co-Founder & Chief Strategy Officer Discuss
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Future-Proof Your GenAI Strategy for Qualitative Research
Learn how GenAI transforms qualitative research, from discussion guides to insights. Learn key considerations for choosing the right GenAI solution fo...
Latest from Jim Longo
Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation
The increasing shift to use of online research tools.
The Changing Ways We Eat
Quick service restaurants need to stand out in food delivery apps to stay relevant
Asking Questions Goes Mainstream – An Opportunity for Insights!
Getting ahead by putting customers first, not products through empathy
Brush Your Teeth, Make Your Bed, Talk to Consumers
Creating customer-centricity in your company culture.
Putting the Human Touch Back in Market Research
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
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