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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: data collection
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
The Secret Life of Synthetic Data: Why It’s Taking Over Research
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director at Qualtrics Edge
Tech-First, Client-Centric: The Full-Service Model Comes of Age
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
Matilda Sarah
Co-Founder at Displayr
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Turning Uncertainty into Advantage with Insights in 2025
In uncertain times, brands need insights teams to shift from reporting data to shaping strategy—blending tech and expertise for real business impact.
Thor Olof Philogène
CEO & Founder at Stravito
5 Examples of Quantitative Research Methods & When to Use Them
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insi...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Faster, Smarter, and More Affordable: How Technology is Revolutionizing Product Testing
Ensure product success with modern testing methods that leverage technology for faster, more efficie...
Greenbook Future List Spotlight: Joseph Wylie
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Head of Content at Greenbook
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
Inclusive Insights
Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
Karen Lynch
Head of Content at Greenbook
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
AI in Market Research Shines a Light on Research Itself
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder, Rival Technologies at Rival Group
Four Ways to Make Inclusive Research Lead to More Accurate Insights
Boost research accuracy with inclusivity: focus on accessibility, multilingual options, varied data collection, and diverse teams for insights that tr...
Adam Probolsky
President at Probolsky Research
The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder at Displayr
Why Fully-Integrated QualiQuant Projects Are the Future of Mixed Methods Research
Explore the next step in mixed-method research with fully integrated QualiQuant projects, combining qualitative and quantitative insights seamlessly.
Ashley Shedlock
Senior Content Coordinator at Greenbook
An Update on Walmart’s Data-Driven Revolution
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
From Mergers to Metaverse: Exploring the Latest Industry Developments
Explore industry shifts, including major partnerships and mergers that enhance brand loyalty and dat...
Karen Lynch
Head of Content at Greenbook
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
Group President at Behaviorally
The AI Revolution in Market Research: 9 Trends to Understand
Explore the future of data analysis with AI-driven market research tools. These tools offer rapid insights from diverse sources and optimizing decisio...
Hiral Rana Dholakiya
Digital Marketing Consultant at Preceptist
Primary Market Research Explained: WHY and How to Do It
Discover the power of primary market research for your business strategies. Uncover valuable insights into consumer behavior, market trends, and oppor...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Tomorrow’s Business Today With an Intelligent Data Strategy
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible ...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges.
Kathryn Topp
Founder & CEO at Yabble
A Day in the Life of the Full Service Researcher. A Personal Perspective
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strateg...
Andrew Kelly
Product Marketer (and ex-researcher) at Displayr
A Question of Character: Adding Characters into Research
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Finding Clarity: A Hybrid Approach to Market Size and Share Analysis
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Russell Carter
Southeast Asia Regional Manager at Dynata
Are You Using Synthetic Data for Analytics?
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
Joel Rubinson
President at Rubinson Partners Inc
Partner Content
Embracing the Unknown: AI and Market Research
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
Ensuring Data Security in Online Market Research while using AI to Collect Data
Gain knowledge on effectively securing AI-driven online market research data through the implementation of encryption, data minimization, and conducti...
Partner Content
3 Ways To Implement AI Into Your Market Research Today
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Karine Pepin
Co-Founder at The Research Heads
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
Partner Content
Empowering Decision Intelligence through Enriched User Experience
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
What Marketing Can Learn from the Beautiful Game
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Sam Salama
Associate Director at Basis
How to Interpret Standard Deviation and Standard Error in Research
Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...
Karen Lynch
Head of Content at Greenbook
It is Time to Quit the Mobile Sampling Skepticism
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Jesper Kvisgaard
CCI Director at CO-RO
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Walmart the Future of Market Research?
Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Hunter Thurman
President at Alpha-Diver
How to Personalize Customers’ Omnichannel Experience
Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...
Rob Press
Content marketing manager at Deputy
Online Market Research Tips for Beginners
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
Oliver Morris
AI and Tech Writer at Plat.AI
What Design Thinking and Human Centered Design can Learn from Marketing Research
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
Ken Roberts
Chief Innovation Officer at Forethought
How to Leverage ALL Your Data to Improve Customer Experiences
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
How to Communicate the Value of Market Research
Clear communication of the ROI of insights and the benefits it brings.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Choosing Between AI Insights Platforms
Four core questions to consider when choosing an AI insights platform.
Scott Litman
Cofounder & Managing Partner at Lucy
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Text Data Is the Future of Business Intelligence
Text data can offer invaluable insight into a company’s performance.
Ben Hookway
CEO at Relative Insight
Three Ways to Leverage Virtual Collaborative Whiteboards
How can you use virtual collaborative platforms in your insights work?
Casey Bernard
Senior Strategist at KNow Research