emerging technology
Your Market Research is Already Outdated—Here’s How AI Changes That
4 min read
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
2 min read
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Head of Market Research at Qualtrics
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
7 min read
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How to Write Like an AI
2 min read
Some “tips” so that you can continue to enjoy writing, while pretending to simply be an editor of AI-generated content.
Jeffrey Henning
Chief Research Officer at Researchscape
Inside the Experience: How User Research Tech Connects Teams to the Moments That Matter Most
6 min read
Explore how modern user research platforms uncover authentic experiences, build team alignment, and streamline product development.
Ashley Shedlock
Content Producer at Greenbook
Humanity Finds Its Place in Every Technological Reboot
5 min read
As tech scales, strategy risks losing its soul. Now comes the return to craft—where beauty, nuance, and human connection matter again.
Ben Jenkins
Co-Founder at Okay Human
Global Trends for 2025: Tension, Transformation, and Transcendence
4 min read
2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...
The Fun and Games of Using VR in Qualitative Research
3 min read
Explore the benefits of using VR as a qualitative research tool. Learn why it's valuable and discover practical tips for implementation.
Amy Spencer
Co-Founder at The Research Heads
Karen Lynch
Chief Programming Officer at Greenbook
Caution: GenAI will Deliver Bad Creative Faster
4 min read
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...
Ken Roberts
Chief Innovation Officer at Forethought
Data Horizons: Exploring Insights, AI, and Emotional Tech
Engage in discussions on AI advancements and the evolving data economy. Delve into recent breakthrou...
Walmart Unveils Digital Landscapes: Revolutionizing Online Shopper Insights
5 min read
News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Humanizing Data in the Age of AI
5 min read
Explore the impact of AI & Big Data on the Insights profession. Uncover the increasing importance of insights practitioners' skills in organizations.
Dale Preston
Head of Global Client Research & Insights Digital Channels at Standard Chartered Bank
Insights Unpacked: AI, Investments, and Ethical Shift
Dive into the world of AI, investment dynamics, and ethical considerations. Unpack industry insights...
Karen Lynch
Chief Programming Officer at Greenbook
From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank
Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...
Exploring AI in Market Research and Creative Industries
Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...
The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
6 min read
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Exploring Market Research Trends, AI Advancements, & Ethical Considerations
Stay informed on the latest in tech and AI, market research advancements, and ethical considerations...
Carving a Space in Virtual Reality: an Interview With Jimmy Jean Baptiste Kernisant
7 min read
Discover how businesses can unlock profitability by leveraging the metaverse in an exclusive interview with Jimmy Jean Baptiste Kernisant.
Rudly Raphael
CEO/Founder at Eyes4Research
The Gen AI Drizzle Becomes Torrential
4 min read
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Ken Roberts
Chief Innovation Officer at Forethought
The Greenbook Podcast
Best of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
3 Ways To Implement AI Into Your Market Research Today
5 min read
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
Partner Content
AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
4 min read
Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....
Cristina de la Peña
Founder / CEO at Synapbox
Think AI is Foolproof? Think Again! Who’s Minding the Data?
3 min read
Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...
The Greenbook Podcast
AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
Karen Lynch
Chief Programming Officer at Greenbook
A Look at AI in LATAM Through the Eyes of an Industry Expert
7 min read
Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...
Interview with Rafa Cespedes: 30 Years of Market Research in Latin America
7 min read
Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research
7 min read
We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Karen Lynch
Chief Programming Officer at Greenbook
Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadersh...
Karen Lynch
Chief Programming Officer at Greenbook
Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research
3 min read
Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...
Karine Pepin
Co-Founder at The Research Heads
A Day in the Life of ChatGPT and Me
5 min read
I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day. I hope you find a few ideas here that are helpful…
Joel Rubinson
President at Rubinson Partners Inc
The Rise and Rise of TikTok
7 min read
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
Rudly Raphael
CEO/Founder at Eyes4Research
The Impact of Technology on Mental Healthcare
15 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
Karen Lynch
Chief Programming Officer at Greenbook
GPT-4, Insights, and the Renaissance of Excellent Conversation
6 min read
As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...
Matt Gibbs
MD & Founder at Bayes Price
Overcoming the Hurdles of Integrating AI into Customer Service
6 min read
Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...
Srini Pagidyala
Co-Founder at Aigo.ai
The Greenbook Podcast
Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
Karen Lynch
Chief Programming Officer at Greenbook
Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...
Karen Lynch
Chief Programming Officer at Greenbook
Is your Market Research Technology Invisible?
6 min read
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...
Michael Howard
Head of Marketing at Infotools
The Greenbook Podcast
Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Karen Lynch
Chief Programming Officer at Greenbook
The Impact and Ethics of Artificial Intelligence
8 min read
Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...
Kevin Gray
President at Cannon Gray
Karen Lynch
Chief Programming Officer at Greenbook
Top AI Trends Affecting the Market Research Industry
6 min read
Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...
Lucy Manole
Content Writer at Marketing Digest
Micro-Moments and Branding
7 min read
As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...
Rudly Raphael
CEO/Founder at Eyes4Research
The Market Research Industry’s Year in Review
3 min read
Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
People & Technology: Finding Balance in ResTech
4 min read
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
Richard Thornton
NED at Walr