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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: consumer insights
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
Karen Lynch
Head of Content at Greenbook
Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Greenbook Future List Spotlight: Juana Merlo
Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...
Karen Lynch
Head of Content at Greenbook
Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Greenbook Future List Spotlight: Aeton Lim
NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...
Karen Lynch
Head of Content at Greenbook
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
Building the Anthropological Internet: A Conversation with Quilt CEO Anurag Banerjee
Quilt CEO Anurag Banerjee joins Leonard Murphy to discuss AI-driven research, anthropology, and the ...
Nudging in Slow Motion
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
William Leach
Founder / Mindstate Group at Mindstate Group
Understanding Multivariate Analysis: A Practical Example
Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...
Karen Lopez
Content Writer at Marketing Digest
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Driving Innovation: Lessons from Reckitt
Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...
Gregg Archibald
Managing Partner at Gen2 Advisors
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Driving Innovation and Strategic Growth with Tulika Chikersal of Post Consumer Brands
Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...
Karen Lynch
Head of Content at Greenbook
Consumer Behavior
Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Karen Lynch
Head of Content at Greenbook
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
The Price Perception Paradox: When Is More Less in Consumers’ Minds?
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Hunter Thurman
President at Alpha-Diver
A Brief Retrospective: IIEX LATAM 2024
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Greenbook Future List Spotlight: Sequoyah Glenn
Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
From Consumer Insights Revolution to Global CX Standards with Kerry Hecht
Discover the power of qualitative research with Kerry Hecht, CEO of 10k Humans. Learn about the impo...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research For CPG Companies: The Best Methods
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Senior Content Coordinator at Greenbook
How Uber Is Using Motorcycles To Navigate Across LATAM
Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Partner Content
Decoding Effective Packaging Designs with the Power of Packaging
Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Navigating Consumer Insights, Data Analytics, and Marketing Trends
Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
Karen Lynch
Head of Content at Greenbook
The 5 Behavioral Forces Used to Build Consumer Empathy
Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...
IIEX APAC 2024 Speaker Interview with Mai Marcelo
Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...
Colin Wong
Principal Consultant at Insights Heroes
Artificial Intelligence and Machine Learning
Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Karen Lynch
Head of Content at Greenbook
User Experience (UX) Research
Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
Karen Lynch
Head of Content at Greenbook
Partner Content
3 Ways To Implement AI Into Your Market Research Today
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
Partner Content
Stories of Tomorrow: Insights, Innovation, and Impact
The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...
Sheryl Brie
Senior Vice President at Behaviorally
Karen Lynch
Head of Content at Greenbook
Becoming TRUSTed Business Partners: Practical Tips to Research Leadership
According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...
Val Pastrana
Consumer Science Lead AMEA/Global at Sanofi Consumer Healthcare
The Evolution of B2C Consumer Segmentation in the Digital Age
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies
Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...
Consumer Behavior
Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie
Karen Lynch
Head of Content at Greenbook
Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería
Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
Embracing the Dichotomy of Logic and Emotion in Market Research
Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...
Emily James
Insights Marketer at FlexMR
Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...
Karen Lynch
Head of Content at Greenbook
AI Takes Center Stage at IIEX North America
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Chris Young
AVP, Business Development at InnovateMR
Trust: Living in a Digital World with a Stone Age Brain
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback