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Dana Stanley
Greenbook’s Chief Revenue Officer
TRC Insights
Research & analytics experts in communities, message prioritization, pricing research, segmentation, conjoint, brand equity, product dev research.
Featured in "Buyer's Guides"
Why choose Us
On GRIT Top 50 list
In business for 35+ yrs
100s of conjoints
Team of in-house analysts
HITRUST audited data
Features and attributes
Asset management
Asynchronous platform
Behavioral capabilities
Brand management
Brand monitoring
Collaboration & workflow
Custom tracking surveys
Emotion & sentiment in video
Gen AI summaries & insights
Ideation and co-creation tools
Image identification
Mobile platform
Mobile UX and accessibility
Natural language queries
Omnibus brand tracking
Proprietary data
Qual & quant integration
Qual-at-scale platform
Real-time tracking & alerts
Synchronous platform
Syndicated brand panels
Templated & automated testing
Transcription quality
Visual analysis tools
What is TRC Insights?
TRC Insights is a research & analytics firm, specializing in:
- online communities
- pricing research
- product development and optimization research
- message and feature prioritization
- segmentation
- conjoint analysis
- brand equity research
- satisfaction & loyalty
Why TRC
At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives).
We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.
We serve many industries
Our clients range from Fortune 500 companies to medium sized businesses poised to grow. Our expertise reaches industries such as:
- healthcare
- fintech
- banking
- utilities
- pharma
- medical devices
- insurance
- consumer packaged goods
- business-to-business and
- technology.
White Paper and Case Study Library
Check out our White Paper Library to find a lots of helpful information on a variety of research topics and research solutions; as well as a wide range of case studies demonstrating how we helped our clients.
TRC Blog
Yes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.
Reviews
“Great and very easy to work with
“TRC is the best of the best. Look no further for your next partner. I've worked w/ many firms over my 25+ year career in CPG marketing for some of the world's largest and smallest brands-- global and emerging brands. TRC represents best in class that will make your project even better than you expected. They are professional, thorough, honest, strategic, drive for results yet nimble. Elliot and my project team were always a few steps ahead thinking through implications. Elliot has extraordinary expertise. I've worked w/ them on both small and large projects and had outstanding client service throughout. Any project that is lucky enough to have TRC as a resource is well... VERY LUCKY. Without a doubt, best decision to hire TRC
Recognition
Market Research Products
Bracket™
Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.
Idea Mill™
Idea Mill™ is a fun way to crowd source and validate new ideas, using game mechanics, in a week's time for under $10K.
Online Communities
Our online research community helps consumers remain at the center of decision-making about brands and services present in their everyday lives.
Message Test Express™ (MTE™)
MTE™ takes a list of items - features, messages, concepts - & show which are worth pursuing. Evaluating & eliminating options,identifying the best one
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by TRC Insights
Research Services
Research Solutions
Industries & Demographics
Client Projects and Success Stories
15 results
Making the most of a hospital's prestigious brand
One of the most prestigious hospitals in the country wanted to take stock of its brand worth.
A Subscription Service for Attorneys
An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price this information service when marketed as a core service, as well as the cost of breaking it apart into options. Which service would attorneys find more valuable? Which options stood apart? Which options could be bundled together? And perhaps most importantly, what were the most important features (in any combination) from which to build strong marketing messages?
Is This Unique Enough? Turning Failure into Success
A major CPG company wanted to create a new breakfast product to expand the categories they were in. They’d previously tried a “me too” type of product and failed badly. They sought an early-stage method that would allow them to find the right niche. They needed to understand preferences in five markets across four continents and they needed an answer quickly to ensure the development process was not slowed down.