Verve – Where Human Truth Fuels AI-Powered Insight
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Segmentation
VIPs bring static segmentations to life - creating dynamic personas that update with markets and buying behaviours. With VIPs you never lose touch of who your audience is and what matters to them.
Customer Closeness
Embedding customer-centric practices across your organisation has never been easier with VIPs. Craft strategy, products, campaigns and more that are guaranteed to resonate with your audience since they've been a part of the process from the beginning
B2B & Hard-to-Reach Audiences
VIPs cut costs and time to create a streamlined and efficient process for businesses with hard to reach and research audiences. Bringing them to your doorstep at a fraction of the cost for timely decision making.
Innovation & Ideation
VIPs offer limitless innovation and ideation testing with audiences. These personas never tire from giving feedback or rbainstorming new ideas. Continuously test creatives, strategies, channel selection and all consumer related decisions and ideas.
Customer Experience
VIPs provide real-time insights to accelerate CX improvements, outperforming traditional methods. VIPs simulate every touch point of a journey, expands pain-points into data driven personas, and delivers more relevant CX enhancements.
Confidential & Sensitive Info
VIPs reduce risk by offering a secure testing environment for commercially confidential and sensitive topics. They simulate audience reactions in a safe environment, remove the need for human safeguarding, and provide watertight security.
Research Solutions
Advertising Effectiveness Research
Brand Identity Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Research - Line / Franchise Extension
Business-to-Business Research
B2B Research with Professionals & Executives
B2B Research for Manufacturing Industries
Consumer Trends Research
Consumer Attitude & Usage Research
Advertising Content Analysis Research
Customer Loyalty Research
Concept Development Research
Idea Generation
Product Development Research
Product Testing
Concept Testing
Strategic Market Research
Market Segmentation
Advertising Concept Testing
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