Verve Intelligent Personas (VIPs) by VERVE

Segmentation

VIPs bring static segmentations to life - creating dynamic personas that update with markets and buying behaviours. With VIPs you never lose touch of who your audience is and what matters to them.

Customer Closeness

Embedding customer-centric practices across your organisation has never been easier with VIPs. Craft strategy, products, campaigns and more that are guaranteed to resonate with your audience since they've been a part of the process from the beginning

B2B & Hard-to-Reach Audiences

VIPs cut costs and time to create a streamlined and efficient process for businesses with hard to reach and research audiences. Bringing them to your doorstep at a fraction of the cost for timely decision making.

Innovation & Ideation

VIPs offer limitless innovation and ideation testing with audiences. These personas never tire from giving feedback or rbainstorming new ideas. Continuously test creatives, strategies, channel selection and all consumer related decisions and ideas.

Customer Experience

VIPs provide real-time insights to accelerate CX improvements, outperforming traditional methods. VIPs simulate every touch point of a journey, expands pain-points into data driven personas, and delivers more relevant CX enhancements.

Confidential & Sensitive Info

VIPs reduce risk by offering a secure testing environment for commercially confidential and sensitive topics. They simulate audience reactions in a safe environment, remove the need for human safeguarding, and provide watertight security.

Research Solutions

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