The Sound Research UA Inc.

A premium champagne brand came to us to understand the luxury mindset of prestige drinkers, and the role of premium alcohol in their lives, to inspire a strategic platform for communications. In the evolving world of luxury (and alcohol), our client needed to not only understand who the prestige drinker was, but also how they defined and engaged with luxury overall... including premium bubbles. We also explored how different environments (e.g. clubs, fine dining, and home) impacted their drink of choice, as well as key strengths and barriers of the brand.

A major retailer saw an opportunity to expand its customer base by targeting urban markets. But… their current retail format was designed with the needs, wants, and preferences of a more suburban crowd. To this end, the retailer needed to understand the broader landscape for urban dwellers in order to inform the design of a new urban retail format.

A popular dating platform group came to us wanting to better understand how the LGBTQ+ community navigates love and friendship. Not a small question, but right in our wheelhouse. More specifically, they wanted to explore the lived experience of daters in this community, the role dating platforms play in their lives, and the perceptions daters have about the various platforms. Armed with new insights and a deeper understanding of the LGBTQ+ community, our client hoped to develop a safe and inclusive community for ALL romantic endeavors.

The systematic approaches that ground quantitative research involve hundreds or thousands of data points for one research project. The wonder of quantitative research is that each data point, or row in a spreadsheet, is a person and has a human story to tell. Quantitative research aggregates voices and distills them into numbers that uncover trends, illuminate relationships, and correlations that inform decision-making with solid evidence and clarity.

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it sure as hell is for us. AI in Market Research, of course. Whether you’re a client who buys research or you’re the one who conducts it, it’s everywhere, right? It’s filling your email inbox. It’s all over your Linkedin feed. It’s the topic of every conference and industry podcast, and it’s on every single agenda of every single meeting you ever attend. And you might be asking yourself…

When people spot a flatbed semi-truck moving along the freeway, I’d wager that 99% of them simply see… well… a flatbed semi-truck moving along the freeway. As a practitioner of B2B market research, I cannot help but see that flatbed in an entirely different light. That flatbed represents the coordinated efforts of a vast array of companies, each with distinct areas of expertise and unique product offerings. And what’s more, every last one of those companies brings a different set of business questions to the table as they work with the trucking fleet to get its business off, and running. Let’s dig into the details here a bit more.