YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does.

With operations in the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of 27 million+ registered members across 55 countries, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

Rapid, accurate surveys: Rapid answers from the right audience. Researcher supported, fast-turnaround surveys. From Gen Pop to niche audiences, consumers to businesses, reach 70+ markets with our Omnibus and targeted research options.

Brand tracking: Always-on tracking across 16 key brand health metrics in our industry-leading platform. Next-level, deep insights to optimize your brand growth.

Audience intelligence: Know who your target audience really is with our market-leading audience intelligence platform spanning 49 markets.

Custom research: Need deep dives tailored to your needs? Get insights you can trust from a team of award-winning YouGov research experts, with our full end-to-end service.

Behavioral insights: Fully permissioned and verified data on what consumers really do online across each of their devices – from search queries to social media interactions, streaming behavior to shopping purchases.

YouGov /Research Reality