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How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.
Colin Wong
Principal Consultant at Insights Heroes
Turning Data into Decisions: A Day in the Life of an Insights Leader
Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.
Katie O’Connor
Senior Vice President of Key Accounts, UK at Behaviorally
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
Partner Content
How In-the-Moment AI-Video Interviews Can Turn CX Metrics into Diagnoses
QSR brands track CX at scale, but lack context. Discover how AI-moderated interviews explain the “why” behind CSAT and NPS shifts.
Niels Schillewaert
Head of Research and Methodologies
Karen Lynch
Head of Content at Greenbook
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
AI's Real Impact on Work, Ethics, and Human Partnership │ The Exchange: Episode 117
January 26, 2026
IIEX Asia Pacific
Bangkok
Latest Content
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.
Colin Wong
Principal Consultant at Insights Heroes
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
Brian Fowler
Senior Executive Director at Insights Career Network
7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.
Colin Wong
Principal Consultant at Insights Heroes
AI and the Future of Human-Centric Brands
The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.
William Leach
Founder / Mindstate Group at Mindstate Group
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
Partner Content
The Past, The Present & The Possible of AI in Insights
From cheaper and faster research to a human insights AI ecosystem
Niels Schillewaert
Head of Research and Methodologies
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
The Emotional Rollercoaster of Unemployment in Insights: Why It Matters
For insights professionals, unemployment means more than lost income. ICN data shows a profound loss of identity and purpose.
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.
Colin Wong
Principal Consultant at Insights Heroes
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
Brian Fowler
Senior Executive Director at Insights Career Network
7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.
Colin Wong
Principal Consultant at Insights Heroes
AI and the Future of Human-Centric Brands
The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.
William Leach
Founder / Mindstate Group at Mindstate Group
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
Partner Content
The Past, The Present & The Possible of AI in Insights
From cheaper and faster research to a human insights AI ecosystem
Niels Schillewaert
Head of Research and Methodologies
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
The Emotional Rollercoaster of Unemployment in Insights: Why It Matters
For insights professionals, unemployment means more than lost income. ICN data shows a profound loss of identity and purpose.
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Featured Articles
The Emerging Behavioral Blueprint of Gen Alpha
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
Ethel Klein
VP of Customer Success at Behaviorally
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Empowerment Isn’t a Tool. It’s a Partnership.
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
Stephanie Vance
VP, Customer Experience & Research Strategy at aytm
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
Managing Director
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Rethinking “Search” in the Era of Generative AI
Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.
An AI Fillip to Workplace Wellness and Engagement
Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.
Purvi Mathur
Global Head - Culture, Diversity & Leadership Development at Mastek Ltd
Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
Ruth Stanat
CEO at SIS International Research
An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.
Michael Howard
Head of Marketing at Infotools
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Rethinking “Search” in the Era of Generative AI
Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.
An AI Fillip to Workplace Wellness and Engagement
Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.
Purvi Mathur
Global Head - Culture, Diversity & Leadership Development at Mastek Ltd
Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
Ruth Stanat
CEO at SIS International Research
An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.
Michael Howard
Head of Marketing at Infotools
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Video Library
Stream the latest expert insights
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
Customer Experience (CX) Tech Showcase: Connecting Every Touchpoint
See how modern CX solutions connect data across every touchpoint to turn fragmented signals into act...
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
Why AI in Market Research Is Here to Stay
From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...
Building Evergreen Insights: Hey Marvin’s Vision for the Future of Research
CEO Prayag Narula shares how AI is transforming research into a strategic, organization-wide asset—a...
Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
Customer Experience (CX) Tech Showcase: Connecting Every Touchpoint
See how modern CX solutions connect data across every touchpoint to turn fragmented signals into act...
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
Why AI in Market Research Is Here to Stay
From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...
Building Evergreen Insights: Hey Marvin’s Vision for the Future of Research
CEO Prayag Narula shares how AI is transforming research into a strategic, organization-wide asset—a...
Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
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