Insights Home
Categories
Insights
Beyond Churn: A Practical Guide to Learning Customer Retention Research
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer, Editorial & Search Optimization at Greenbook
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Andrew Reid
CEO and Founder at Rival Group
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.
Karen Lynch
Head of Content at Greenbook
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
The Real Story Behind AI’s Rapid Takeover of Research │ The Exchange: Episode 131
May 11, 2026
IIEX Europe
Amsterdam
Latest Content
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
Karen Lynch
Head of Content at Greenbook
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
From Panel to People: Practical Strategies for Building Inclusive and Bias-Free Research in 2026
In 2026, research teams move beyond AI adoption. Learn how to build inclusive panels, reduce bias, and deliver more credible, representative insights.
Ryan Walton
Entrepreneur at Ryan Walton
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.
Karen Lynch
Head of Content at Greenbook
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?
Karen Lynch
Head of Content at Greenbook
No Actors, No Scripts: The End of Simulated B2B Research
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
Karen Lynch
Head of Content at Greenbook
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
From Panel to People: Practical Strategies for Building Inclusive and Bias-Free Research in 2026
In 2026, research teams move beyond AI adoption. Learn how to build inclusive panels, reduce bias, and deliver more credible, representative insights.
Ryan Walton
Entrepreneur at Ryan Walton
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.
Karen Lynch
Head of Content at Greenbook
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?
Karen Lynch
Head of Content at Greenbook
No Actors, No Scripts: The End of Simulated B2B Research
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
Featured Articles
Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.
Brian Fowler
Senior Executive Director at Insights Career Network
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Explore more topics
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
Karen Lynch
Head of Content at Greenbook
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
Stu Sjouwerman
Co-founder, CEO at ReadingMinds.ai
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
Karen Lynch
Head of Content at Greenbook
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
Video Library
Stream the latest expert insights
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
118 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
73 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
63 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
43 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
118 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
73 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
63 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
43 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.