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AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
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Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses │ The Exchange: Episode 102
September 22, 2025
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Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
Partner Content
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
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Featured Articles
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
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Artificial Intelligence and Machine Learning
Trending in Artificial Intelligence and Machine Learning
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Artificial Intelligence and Machine Learning
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Partner Content
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Video Library
Stream the latest expert insights
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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