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Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
Reframing AI for Insights: From Threat to Opportunity and Operating System
2 min read
The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...
Niels Schillewaert
Head of Research and Methodologies at Conveo
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Rewriting the Emotional Contract of Insight Work
Why the insights profession depends on how work feels, not just what it pays.
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How Insights Become Business Decisions: Why the Best Research Improves Decision Quality, Not Just Action
6 min read
Discover how leading insight teams improve decision-making, build stakeholder trust, and demonstrate the business value of research.
Ashley Shedlock
Content Producer at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
The Real Signal Behind This Week's Biggest Insights Industry Deals │The Exchange: Episode 143
August 17, 2026
IIEX.AI
Virtual
Latest Content
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
Brian Fowler
Senior Executive Director at Insights Career Network
The CX Metric That’s Lying to You (And the Data That Proves It)
Learn how CSAT, NPS, and Customer Effort Score work together to reveal customer satisfaction, loyalty, and churn risk.
Kenneth Peterson
President, Customer Experience at QuestionPro
Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Chief Programming Officer at Greenbook
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
Quality is More than Data
5 min read
Learn why research quality depends on study design, data integration, and decision-making, not just respondent authenticity.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Karen Lynch
Chief Programming Officer at Greenbook
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
Brian Fowler
Senior Executive Director at Insights Career Network
The CX Metric That’s Lying to You (And the Data That Proves It)
Learn how CSAT, NPS, and Customer Effort Score work together to reveal customer satisfaction, loyalty, and churn risk.
Kenneth Peterson
President, Customer Experience at QuestionPro
Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Chief Programming Officer at Greenbook
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
Quality is More than Data
5 min read
Learn why research quality depends on study design, data integration, and decision-making, not just respondent authenticity.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Karen Lynch
Chief Programming Officer at Greenbook
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
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Featured Articles
Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
5 min read
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Digital Empathy: When Technology Stops Being Cold and Starts Being Kind
4 min read
Speed alone makes CX feel cold. Discover digital empathy, designing tech that builds trust, confidence, and inclusion beyond faster interfaces.
Lolitta Suffian
Senior Vice President, Customer Experience at Bank Simpanan Nasional
Explore more topics
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Trending in Artificial Intelligence and Machine Learning
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
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Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Is Your Insights Team Ready for Agentic Marketing?
5 min read
Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control.
Peter Aschomeit
CEO at quantilope
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Is Your Insights Team Ready for Agentic Marketing?
5 min read
Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control.
Peter Aschomeit
CEO at quantilope
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Video Library
Stream the latest expert insights
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the fu...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the fu...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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Q4 2022
2026 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2026
2025 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
2025 GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT LATAM Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
Greenbook
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Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
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The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
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Executive-level conversations shaping the future of market research — brought to you by MRII.
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Will Leach presents top content from behavioral research, economics, and design leaders.
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A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
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Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
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Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
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Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
20 articles
Greenbook
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
124 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
77 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
70 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
45 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
38 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
20 articles
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