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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Karen Lynch
Head of Content at Greenbook
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
3 Shocking Things Happening in Research Tech Right Now │ The Exchange: Episode 99
August 29, 2025
IIEX.AI
Virtual
Latest Content
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Karen Lynch
Head of Content at Greenbook
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
What You Should Know About the Culture of Female Entrepreneurship in Latin America
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Karen Lynch
Head of Content at Greenbook
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
What You Should Know About the Culture of Female Entrepreneurship in Latin America
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
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Featured Articles
Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
Vivek Kumar
CEO & Co-founder at Socialtrait
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Artificial Intelligence and Machine Learning
How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch
Head of Content at Greenbook
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
Vivek Kumar
CEO & Co-founder at Socialtrait
Video Library
Stream the latest expert insights
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
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The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
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AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between...
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The AI Skills That Actually Pay (Plus the Ones That Don't)
Explore seismic shifts in research as Karen & Lenny unpack AI, $10B funding news, and how fast-movin...
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between...
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The AI Skills That Actually Pay (Plus the Ones That Don't)
Explore seismic shifts in research as Karen & Lenny unpack AI, $10B funding news, and how fast-movin...
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
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