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How AI Is Reshaping Market Research Without Replacing Human Insight
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Head of Market Research at Qualtrics
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Ali Henriques
Head of Market Research at Qualtrics
Navigating the ‘Build vs Buy’ Decision in ResTech
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
Karen Lynch
Head of Content at Greenbook
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.
Nizar Maulana
Product Research Lead at Bluebird Group
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
AI Agents Are Changing Everything. Are Insights Firms Ready? │The Exchange: Episode 134
June 1, 2026
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When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
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Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
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Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
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Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
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How to Choose Between Qualitative and Quantitative Testing for Your Research Project
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
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Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
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AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
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The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Karen Lynch
Head of Content at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
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When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
Analytics at Infotools
Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
How to Choose Between Qualitative and Quantitative Testing for Your Research Project
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
Ashley Shedlock
Content Producer at Greenbook
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
Partner Content
The Research Stack Has a New Layer: Synthetic. Here's Where It Actually Belongs.
Synthetic panels built on validated human data reduce early-stage testing waste, helping teams extend the value of every research dollar.
Ali Henriques
Head of Market Research at Qualtrics
Karen Lynch
Head of Content at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
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Featured Articles
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Ed Keller
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Karen Lynch
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Trending in Artificial Intelligence and Machine Learning
How AI Is Reshaping Market Research Without Replacing Human Insight
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Ali Henriques
Head of Market Research at Qualtrics
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.
Nizar Maulana
Product Research Lead at Bluebird Group
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
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Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
How AI Is Reshaping Market Research Without Replacing Human Insight
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Ali Henriques
Head of Market Research at Qualtrics
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.
Nizar Maulana
Product Research Lead at Bluebird Group
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Tatiana Urrea
Analytics at Infotools
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Ali Henriques
Head of Market Research at Qualtrics
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Video Library
Stream the latest expert insights
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
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AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
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AI in Research & Analytics: From Hype to Workflow Transformation
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Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
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From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
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Who Do You Trust? Rethinking Data, AI, and Decision Making
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AI Agents Are Already Making Your Decisions For You
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AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
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From Bots to Breakthroughs: The New Playbook for Market Research
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From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
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