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Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the future of market research.
Karen Lynch
Chief Programming Officer at Greenbook
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
Mary Lois Smith
VP, Market Research at Suzy
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
Content Producer at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Your Next Competitor Might Be an AI Agent │The Exchange: Episode 136
June 15, 2026
IIEX Europe
Amsterdam
Latest Content
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
Liz Thompson
Head of North America at Brand Genetics
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It
Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outc...
Catherine Schwartz
Marketing & E-commerce Specialist
Karen Lynch
Chief Programming Officer at Greenbook
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
Karen Lynch
Chief Programming Officer at Greenbook
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
Liz Thompson
Head of North America at Brand Genetics
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It
Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outc...
Catherine Schwartz
Marketing & E-commerce Specialist
Karen Lynch
Chief Programming Officer at Greenbook
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
Karen Lynch
Chief Programming Officer at Greenbook
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
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Featured Articles
What's Broken in Hispanic/Latino Research and What It's Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies at Conveo
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Head of Market Research at Qualtrics
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Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Trending in Artificial Intelligence and Machine Learning
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Piers Lee
Founder and Managing Director at Novema
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
Video Library
Stream the latest expert insights
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Greenbook Research Industry Trends (GRIT) Reports
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