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AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...

AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Partner Content
Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
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Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
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Leadership, Innovation, and the AI Shift: What’s Next for the Industry │ The Exchange: Episode 107
October 27, 2025
IIEX North America
Washington, D.C.
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Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Partner Content
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
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The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.
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Featured Articles
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...

As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
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Artificial Intelligence and Machine Learning
Trending in Artificial Intelligence and Machine Learning
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
Partner Content
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Partner Content
Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.
Partner Content
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
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AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...

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