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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing Consultant at Conveo
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
The Power of Purpose: How Charitable Giving Strengthens the Insights Community
Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
Emily Kavanagh
Marketing Consultant at Conveo
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
The Emerging Behavioral Blueprint of Gen Alpha
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
Ethel Klein
VP of Customer Success at Behaviorally
Storytelling: The Superpower Behind Insights Success
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Why AI in Market Research Is Here to Stay │ The Exchange: Episode 112
December 4, 2025
IIEX Asia Pacific
Bangkok
Latest Content
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
Managing Director
Why Your Insight Is Not Landing, and What to Do about It
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing Consultant at Conveo
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
Stop Worshipping Significance: Rethinking Research for Business Decisions
Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Florian Hendrickx
CGO at Conveo
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
Managing Director
Why Your Insight Is Not Landing, and What to Do about It
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing Consultant at Conveo
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
Stop Worshipping Significance: Rethinking Research for Business Decisions
Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Florian Hendrickx
CGO at Conveo
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
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Featured Articles
Partner Content
AI Is Transforming Insights: Where Are We Today and Are We Going?
The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.
Florian Hendrickx
CGO at Conveo
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
Tech-First, Client-Centric: The Full-Service Model Comes of Age
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Explore more topics
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Healthcare Insights Edge
Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Healthcare Insights Edge
Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing Consultant at Conveo
AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.
Emily Trentacosta
Vice President, Strategy and Insights at AMC Global
Karen Lynch
Head of Content at Greenbook
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing Consultant at Conveo
AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.
Emily Trentacosta
Vice President, Strategy and Insights at AMC Global
Karen Lynch
Head of Content at Greenbook
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing Consultant at Conveo
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
Video Library
Stream the latest expert insights
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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GRIT Business & Innovation Report
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GRIT Latin America Report
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GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
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GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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