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Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.
Brian Fowler
Senior Executive Director at Insights Career Network
Innovation Isn’t About Being First, It’s About Removing Friction
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
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Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools │ The Exchange: Episode 120
February 16, 2026
IIEX North America
Washington, D.C.
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Speed to Impact: The Only Metric That Matters Now
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How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.
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Mintel and Black Swan: A New Era of Predictive Intelligence
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Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
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QSR brands track CX at scale, but lack context. Discover how AI-moderated interviews explain the “why” behind CSAT and NPS shifts.
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Head of Research and Methodologies
Karen Lynch
Head of Content at Greenbook
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
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Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
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Senior Executive Director at Insights Career Network
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Mintel and Black Swan: A New Era of Predictive Intelligence
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QSR brands track CX at scale, but lack context. Discover how AI-moderated interviews explain the “why” behind CSAT and NPS shifts.
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Karen Lynch
Head of Content at Greenbook
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
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As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
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Colin Wong
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Featured Articles
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
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Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
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