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The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Head of Market Research at Qualtrics
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
Content Producer at Greenbook
Partner Content
The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Your Next Competitor Might Be an AI Agent │The Exchange: Episode 136
June 15, 2026
IIEX Europe
Amsterdam
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Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
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Featured Articles
Reclaiming Conversation in the Age of AI
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David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Ed Keller
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Karen Lynch
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Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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