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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
Grace Kaz
Marketing Manager at Panoplai
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Are You Ready for the AI Marketing Revolution? │ The Exchange: Episode 108
November 3, 2025
IIEX North America
Washington, D.C.
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Karen Lynch
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Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
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Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
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AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
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The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
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AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Karen Lynch
Head of Content at Greenbook
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
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Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks
Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.
Nick White
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Rethinking Research: AI, Ethics, and the Human Factor
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Stop Worshipping Significance: Rethinking Research for Business Decisions
Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.
Florian Hendrickx
CGO at Conveo
From Cost Center to Growth Driver: The Case for Connected Insights
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
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IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
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Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
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Featured Articles
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
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Ed Keller
Executive Director at Market Research Institute International (MRII)
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
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Elis Freire
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Jeff Claypoole
Managing Director, North America at Toluna
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Insights & Innovators Podcast
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Insights & Innovators Podcast
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
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Leadership, Innovation, and the AI Shift: What’s Next for the Industry
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Karen Lynch
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Stream the latest expert insights
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
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100 Conversations That Shaped the Future: The Exchange Milestone
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Leadership, Innovation, and the AI Shift: What’s Next for the Industry
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