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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
Adam Stanley-Smith
CEO at Meaningful
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
Partner Content
Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
AI Without Integrity? The High Cost of Bad Data │ The Exchange: Episode 101
September 15, 2025
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Latest Content
The Proxy: The Magic Bullet of Healthcare Market Research
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
The Proxy: The Magic Bullet of Healthcare Market Research
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Karen Lynch
Head of Content at Greenbook
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
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Featured Articles
Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Partner Content
Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Video Library
Stream the latest expert insights
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
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The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
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Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
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