Insights Home
Categories
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Strategic & Financial Implications for Market Leaders
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
Karen Lynch
Head of Content at Greenbook
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Who Do You Trust? Rethinking Data, AI, and Decision Making │ The Exchange: Episode 125
March 23, 2026
IIEX North America
Washington, D.C.
Latest Content
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Being Talked about Is Not Always Good for Brands
Being talked about isn’t always a win. Explore when talkability helps brands grow and how to plan campaigns that drive results.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
The Role of AI in Market Research with David Boyle
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Karen Lynch
Head of Content at Greenbook
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
From Ethnography to Augmented Cultural Intelligence: Is IA Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Being Talked about Is Not Always Good for Brands
Being talked about isn’t always a win. Explore when talkability helps brands grow and how to plan campaigns that drive results.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
The Role of AI in Market Research with David Boyle
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Karen Lynch
Head of Content at Greenbook
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
From Ethnography to Augmented Cultural Intelligence: Is IA Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
Featured Articles
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Rethinking “Search” in the Era of Generative AI
Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Explore more topics
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Trending in Artificial Intelligence and Machine Learning
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Reclaiming Conversation in the Age of AI
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Reclaiming Conversation in the Age of AI
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Video Library
Stream the latest expert insights
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
Greenbook Research Industry Trends (GRIT) Reports
Explore critical trends in market research and insights
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
GRIT Insights Practice Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q1 2025
GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q3 2025
GRIT Latin America Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
Data collected
Q4 2022
Insights Heroes
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
116 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
73 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
60 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
40 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
37 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Insights Heroes
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
116 articles
The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
73 articles
Market Research Institute International (MRII)
Executive Insights
Executive-level conversations shaping the future of market research — brought to you by MRII.
60 articles
Greenbook
Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
45 articles
Mindstate Group
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
40 articles
Greenbook
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
37 articles
Greenbook
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
30 articles
Greenbook
Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
14 articles
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.