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Dana Stanley
Greenbook’s Chief Revenue Officer
Highlight
Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.
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Key features:
Survey Blueprints
Configurable Survey Blueprints built by Highlight's in-house pros bring research-grade methodology to every study - and means you never have to go it alone or start from scratch.
Live Data Analysis
Explore your data from Day 1 of field work. When you have visibility to data immediately–and the control to slice & dice it as you wish–you can make faster, more granular pivots. Filter, segment, compare, and share your real-time results.
Automated Post-Project Insights & Analytics
Scorecard, Penalty Analysis & more answer your most burning business questions as soon as fieldwork is finalized. Shrink analysis timelines from weeks to moments, giving your team a competitive edge to win in ever-tighter product development cycles.
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Online In-Depth & One-on-One Interviews
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In-Depth (IDI) / One-on-One Moderating
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Industries & Demographics
Cannabis & CBD [market sector expertise]
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Market Research with Asian-Americans
Market Research with Multicultural Audiences
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Market Research with Affluent Individuals
Market Research with High Net Worth Individuals
Market Research with Generation X
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Alcoholic Beverages [market sector expertise]
Apparel & Clothing [market sector expertise]
Beverages [market sector expertise]
Candy & Confectionery [market sector expertise]
Consumer Durables [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Electronics [market sector expertise]
Environment & Sustainability [market sector expertise]
Foods & Nutrition [market sector expertise]
Fragrance Industry [market sector expertise]
Household Products [market sector expertise]
Lawn & Garden [market sector expertise]
Market Research Solutions for New Products
Packaged Goods [market sector expertise]
Personal Care Items [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Retail Industry [market sector expertise]
Supermarkets & Grocery Stores [market sector expertise]
Toys & Games [market sector expertise]