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Highlight by Highlight

Build products people love with the Highlight product testing platform.

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What is Highlight

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Highlight's in-home product testing platform helps CPG, retail brands and beyond innovate, test, and successfully launch (and relaunch) products people love. Ship your product to Highlight, and our logistics team repackages and ships to our owned community of testers. Quickly field IHUTs (in-home ...

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Key features:

Survey Blueprints

Configurable Survey Blueprints built by Highlight's in-house pros bring research-grade methodology to every study - and means you never have to go it alone or start from scratch.

Live Data Analysis

Explore your data from Day 1 of field work. When you have visibility to data immediately–and the control to slice & dice it as you wish–you can make faster, more granular pivots. Filter, segment, compare, and share your real-time results.

Automated Post-Project Insights & Analytics

Scorecard, Penalty Analysis & more answer your most burning business questions as soon as fieldwork is finalized. Shrink analysis timelines from weeks to moments, giving your team a competitive edge to win in ever-tighter product development cycles.

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Related market research services:

INFO

ESOMAR (International)

Insights Association (United States)

Dana Kim

Founder & CEO